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# Versatile Surf Cloaks
The Mavari Surf Cloak Has Three Layers of Fabric

By Rahul Kalvapalle | Published 2015-01-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/mavari
References: [gizmag](http://www.gizmag.com/mavari-surf-cloaks-backback-towel/35401/) & [kickstarter](https://www.kickstarter.com/projects/mavaricode/m-a-v-a-r-i)

The Mavari is a cleverly designed [surf cloak](https://www.trendhunter.com/trends/newave-modular-surfboard) that utilizes special triple-layer fabric that can keep you warm and dry in inclement rainy weather and can also be used to dry you off after a swimming session. The suit is designed primarily for surfers but is suitable for other watersport enthusiasts and sporty people in general.

The cloak is fully reversible and is made from a proprietary triple-layer fabric which is [waterproof, wind-proof, breathable](https://www.trendhunter.com/trends/waterproof-outdoor-collection), absorbent and moisture-wicking and also boasts antibacterial properties. It is fitted with rust-proof zips and buttons.

The Mavari suit is currently the subject of a [Kickstarter](https://www.trendhunter.com/trends/multipurpose-camping-shelters) campaign; a pledge of $145 will secure you one around April. This represents great savings on the expected final price of $215.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 72% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### Why This Trend Is Growing

- **Triple-layer Fabric Technology:** Opportunity for developing innovative textile materials that offer multiple functionalities.
- **Versatile Outdoor Apparel:** Opportunity to create multifunctional clothing suitable for various sports and activities.
- **Direct-to-consumer Crowdfunding:** Opportunity for brands to leverage crowdfunding platforms to launch and sell products directly to consumers.

### Industries Being Reshaped

- **Textile Industry:** Opportunity for textile manufacturers to explore and develop triple-layer fabric technology.
- **Outdoor Apparel Industry:** Opportunity for outdoor apparel brands to create versatile and functional clothing for sports and outdoor activities.
- **E-commerce Industry:** Opportunity for e-commerce platforms and brands to leverage crowdfunding campaigns for direct-to-consumer product launches.

## Related on Trend Hunter

- [Ultra-Dense Fabric Diver Hoodies](https://www.trendhunter.com/trends/vollebak-deep-sea-diver-hoodie.md)
- [Multipurpose Camping Shelters](https://www.trendhunter.com/trends/multipurpose-camping-shelters.md)
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