# Carb-Heavy Sports Drinks The Maurten Drink Mix 320 Packs Ample Carbs in Each Serving By Michael Hemsworth | Published 2017-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/maurten-drink-mix-320 References: [uncrate](http://uncrate.com/article/maurten-drink-mix-320/) & [maurten](https://www.maurten.com/products/drink-mix-320) Carbohydrates are essential for athletes, so the Maurten Drink Mix 320 is packed with 80 grams of them in each serving to help them to regain some of what they exert during their physical endeavors. Each of the [drink mix sachets](https://www.trendhunter.com/trends/dripdrop-zero-sugar-plus) are packed with fructose and maltodextrin, and are intended to be [mixed with water](https://www.trendhunter.com/trends/celt-salt) and turn into a hydrogel in your stomach once consumed in order to make it easier for you to absorb the carbs, salt and water. The Maurten Drink Mix 320 comes packaged in boxes of 14 servings and is ideally formulated to be the best choice for athletes who participate in [strenuous activities](https://www.trendhunter.com/trends/stacked-fitness-hydration) that can cause them to burn extensive carbs in the process. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 63% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **High-carb Sports Drinks:** The trend of high-carb sports drinks, like the Maurten Drink Mix 320, provides athletes with a convenient and efficient way to replenish carbohydrates during physical exertion. - **Hydrogel Formulations:** The trend of hydrogel formulations in sports drinks, exemplified by the Maurten Drink Mix 320, offers an innovative method for athletes to easily absorb carbohydrates, salt, and water for optimal performance. - **Optimized Athlete Nutrition:** The trend of optimizing athlete nutrition, such as through the Maurten Drink Mix 320, presents opportunities for disruptive innovation in formulating and delivering essential nutrients to enhance athletic performance. ### Industries Being Reshaped - **Sports Nutrition:** The sports nutrition industry can benefit from the trend of high-carb sports drinks like the Maurten Drink Mix 320, by developing innovative products that meet athletes' carbohydrate needs during physical activity. - **Beverage:** The beverage industry has an opportunity to capitalize on the trend of hydrogel formulations in sports drinks, like the Maurten Drink Mix 320, by creating new and improved formulas that enhance nutrient absorption and hydration for athletes. - **Fitness Equipment:** The fitness equipment industry can explore disruptive innovation opportunities by incorporating optimized athlete nutrition, such as the Maurten Drink Mix 320, into integrated training systems that cater to the nutritional needs of athletes during intense workouts. ## Related on Trend Hunter - [Hydration-Optimizing Drink Mixes](https://www.trendhunter.com/trends/tailwind-nutrition-rapid-hydration.md) - [Gut-Friendly Endurance Drinks](https://www.trendhunter.com/trends/endurance-drinks.md) - [Hydrating Electrolyte Drink Mixes](https://www.trendhunter.com/trends/hydrating-electrolyte-drink-mix.md) - [Post-Workout Hydration Powders](https://www.trendhunter.com/trends/sport-electrolyte-powder.md) - [Pre-Exercise Electrolyte Drinks](https://www.trendhunter.com/trends/sugarbreak.md) - [Performance-Driven Energy Gels](https://www.trendhunter.com/trends/energy-gel1.md) - [Optimal Hydration Beverages](https://www.trendhunter.com/trends/gnarly-hydrate.md) - [Elite-Level Hydration Drinks](https://www.trendhunter.com/trends/naturally-sourced-sports-drinks.md) - [Canned Hydration Drinks](https://www.trendhunter.com/trends/hyq.md)