# Middle Finger Statues Maurizio Cattelan Makes Take a Jab at the Milan Stock Exchange By benedikt wagner | Published 2010-10-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/maurizio-cattelan-milan-stock-exchange References: [youtube](http://www.youtube.com/watch?v=RG-gOYasI3Q) Maurizio Cattelan is well-known for his [controversial art](https://www.trendhunter.com/trends/surreal-street-art-1), but this piece gives it another twist. He has erected a [36-foot hand made of pure marble](https://www.trendhunter.com/trends/love-replica) that gives the opposed Milan stock exchange "the finger." The Milanese themselves think of it quite diversely, as you can see in the video. Some think it's disgusting, others say that it makes them laugh. What's your opinion? Is that the kind of response to the financial crisis we have been waiting for? The artist himself comments rather vaguely: "Officially it's name is L.O.V.E. -- so it stands for love -- but everyone can read between the lines and take away the message they see for themselves." The only downer is that this masterpiece will only be shown for ten days during Milan's fashion week. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 41% | Activity: 37% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Controversial Art:** The increasing interest in controversial art presents a disruptive innovation opportunity for artists to create pieces that stimulate diverse reactions. - **Political Messages in Art:** The use of art to convey political messages presents a disruptive innovation opportunity for artists to express their opinions in a creative yet impactful way. - **Temporary Art Installations:** The popularity of temporary art installations presents a disruptive innovation opportunity for artists to showcase their work in limited-time events that create buzz and leave a lasting impression. ### Where This Applies - **Art:** Artists can disrupt the traditional art industry by creating controversial pieces that generate conversation and debate. - **Finance:** The use of art to express political messages about the finance industry presents a disruptive innovation opportunity to encourage critical thinking and reflection. - **Fashion:** Fashion events can diversify their offerings by including temporary art installations that create a unique and memorable experience for attendees. ## Related on Trend Hunter - [Future-Facing Sculptural Installations](https://www.trendhunter.com/trends/eye-of-the-future.md) - [Modern Design-Exploring Art Objects](https://www.trendhunter.com/trends/pratone-chair.md) - [Cage-Inspired Arch Installations](https://www.trendhunter.com/trends/ai-weiweis-work.md) - [Luxury Fashion Sculptures](https://www.trendhunter.com/trends/luxury-fashion-sculpture.md) - [Snack Artwork Auctions](https://www.trendhunter.com/trends/mischief-by-chester.md) - [Interactive Typo Art Installations](https://www.trendhunter.com/trends/loveegolov.md) - [Spoof Sparkling Water Cans](https://www.trendhunter.com/trends/can-of-art.md) - [Snack-Inspired Large Artwork](https://www.trendhunter.com/trends/cheetle.md) - [Striking Wearable Sculpture](https://www.trendhunter.com/trends/wearable-sculpture-1.md)