# Intimate Shaving Oils Sexual Wellness Brand maude Debuts the 'Shave' and 'Soothe' Body Products By Kanesa D | Published 2023-03-21 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/maude References: [hypebae](https://hypebae.com/2023/3/maude-launches-grooming-collection-shave-soothe-wellness-sensitive-skin) & [getmaude](https://getmaude.com/collections/all-products)  Sexual wellness brand [maude](https://www.trendhunter.com/trends/sustainable-vibrator) has debuted a new series of intimate products called 'Shave' and 'Soothe.' The new grooming products are made with essential oils that are "appropriate for external use, including intimate regions, legs, underarms, and face," making them safe for any body area. 'Shave,' the "[skin-softening, cedarwood-infused oil](https://www.trendhunter.com/trends/caldera-lab-the-smooth)" can be used before or during shaving. 'Shave' is a premium product with moisturizing qualities that will preserve and soften your body hair while making the surrounding skin soft and supple. Maude's ingrown hair oil, 'Soothe,' also "softens the skin while relieving inflammation" and "calms your skin post-shave" using an essential oil mix. When used together, the two products give a smooth finish that doesn't irritate or compromise the skin's protective layer. The 'Shave' and 'Soothe' products are available on the maude website and at [Sephora](https://www.trendhunter.com/trends/tabu). Image Credit: maude, [hypebae](https://hypebae.com/2023/3/maude-launches-grooming-collection-shave-soothe-wellness-sensitive-skin), [getmaude](https://getmaude.com/collections/all-products) ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 3% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Intimate Grooming:** The trend of using essential oil-based grooming products for intimate areas and other body parts could disrupt traditional personal care products. - **Dual-purpose Products:** The trend of having multi-functional grooming products like 'Shave' and 'Soothe' that can be used on multiple body parts could disrupt the market for single-purpose products. - **Sexual Wellness:** The trend of promoting safer and healthier sexual practices with products like 'Shave' and 'Soothe' could disrupt the traditional approach to personal care and make sexual wellness a more mainstream category. ### Sectors Adopting This - **Personal Care:** The personal care industry could benefit from incorporating essential oil-based products for intimate grooming and promoting safer sexual practices. - **Beauty:** The beauty industry could potentially include multi-functional, dual-purpose products like 'Shave' and 'Soothe' in their skincare and body care offerings. - **Wellness:** The wellness industry could potentially expand into sexual wellness and encourage products like 'Shave' and 'Soothe' as part of a healthy lifestyle and self-care routine. ## Related on Trend Hunter - [Multi-Functional Shave Oils](https://www.trendhunter.com/trends/shave-oil.md) - [Tropically Scented Shaving Oils](https://www.trendhunter.com/trends/coconut-waters-shave-oil.md) - [Gentle Facial Shaving Kits](https://www.trendhunter.com/trends/oilplaning.md) - [Soothing Post-Shave Oils](https://www.trendhunter.com/trends/beard-neck-oil.md) - [Intimate Skincare Capsules](https://www.trendhunter.com/trends/oyo-skincare.md) - [Multi-Sensory Shaving Kits](https://www.trendhunter.com/trends/5-senses-shave-kit.md) - [Intimate Body Hair-Removing Collections](https://www.trendhunter.com/trends/pubic-hair-skin.md) - [Calming Massage Oils](https://www.trendhunter.com/trends/forias-massage-oil.md) - [Fruit-Infused Intimate Bodycare](https://www.trendhunter.com/trends/berry-crush-line.md)