# Ironic Iconic Totes Maude and Tilda Will Make All the Fashionistas Fall in Love By Marica Zottino | Published 2011-11-21 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/maude-and-tilda References: [maricazottino](http://www.maricazottino.com/blog/?p=3398) & [maudeandtilda](http://www.maudeandtilda.com/gallery1.html) Nicole Locher is the creative mind behind the gorgeous, vintage-naughty brand Locher, and though the brand definitely made waves, Loocher is back with her second project entitled Maude and Tilda. A collection of ironic and iconic [tote bags](https://www.trendhunter.com/trends/canvas-tote-bag) that carry controversially chic statements such as "will f**k for [Chanel](https://www.trendhunter.com/trends/sulapac-marble-effect-packaging)" or "everyone thinks Tom Ford is cool (even Jesus)." Every tote is entirely made of 100% unbleached and un-dyed [heavy natural cotton canvas](https://www.trendhunter.com/trends/w-hotels-x-thomas-llu), handprinted using environment-friendly inks. Is there anything better than this edgy and irreverent eco-fashion item to carry your things around town? Just in case you’re curious about the name Maude and Tilda, it’ s a combination of two left over baby names from Nicole Locher’s “list” that probably will never get used, as she thinks that her one little girl is enough at the moment. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 98% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Controversial Chic Statements:** There is an opportunity to create disruptive innovation in the fashion industry by embracing controversial statements on tote bags, appealing to a niche market of edgy consumers. - **Eco-fashion:** The trend towards eco-friendly fashion presents an opportunity for disruptive innovation in the production of tote bags, using sustainable materials and environment-friendly inks. - **Personalized Tote Bags:** The demand for unique and personalized fashion items, such as the Maude and Tilda tote bags, opens up an opportunity for disruptive innovation in the custom-made fashion industry. ### Who This Affects Most - **Fashion:** The fashion industry can benefit from disruptive innovation by incorporating controversial statements and eco-friendly practices into their product offerings, attracting a new segment of customers. - **Printing and Textile:** The printing and textile industry can explore disruptive innovation by developing sustainable, environment-friendly techniques for printing on natural cotton canvas, catering to the growing demand for eco-fashion. - **Customization:** The customization industry can tap into the trend of personalized fashion by offering custom-made tote bags with controversial statements, appealing to individuals looking for unique and statement-making accessories. ## Related on Trend Hunter - [Fashion-Forward Grocery Totes](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote.md) - [Revitalized Handbag Designs](https://www.trendhunter.com/trends/marc-jacobs-stephen-sprouse.md) - [Woven Statement Totes](https://www.trendhunter.com/trends/holst-lee1.md) - [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md) - [Luxe Literary-Inspired Tote Bags](https://www.trendhunter.com/trends/dior-book-tote.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md) - [Vibrant City-Themed Handbags](https://www.trendhunter.com/trends/the-city-tote.md) - [Playful Statement Grocery Bags](https://www.trendhunter.com/trends/trollex.md) - [Cartoon-Inspired Iconic Totes](https://www.trendhunter.com/trends/canvas-tote-bag.md)