# Monochromatic Menswear Captures The Matvey Lykov Hunter Magazine Shoot is Stoic By Jana Pijak | Published 2011-11-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/matvey-lykov-hunter-magazine References: [beforeyoukillusall.blogspot](http://beforeyoukillusall.blogspot.com/2011/11/cover-editorial-hunter-magazine.html) & [huntermagazine.it](http://www.huntermagazine.it/) The Matvey Lykov [Hunter Magazine](https://www.trendhunter.com/trends/kenzo-and-hunter) shoot features a [Dior](https://www.trendhunter.com/trends/otani) Homme-exclusive wardrobe. The edgy editorial, lensed by photographer Bruno Werzinski, can be seen in the magazine's Fall//Winter 2011 issue. The stoic shoot is a stark contrasting portrait series that puts emphasis on [simple and structured menswear looks](https://www.trendhunter.com/trends/louis-vuitton-fall-2026). The sleek selects from Dior Homme include black and white-suited separates, basic tees, sleeveless shirts as well as empowering long coats. The masculine styling by Ray Tetauira is complemented by an over-sized hat that serves as the main accessory in these high-contrast portraits. Matvey sports Amish-inspired looks that are classic, while-fashion forward and edgy. Timeless and structured silhouettes are paired with a cooky, but chic accessory choice, making this shoot push boundaries. These captivating photographs by Bruno Werzinski are honest and raw. Image Credit: Bruno Werzinski ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 71% | Activity: 35% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Stoic Menswear:** Disruptive innovation opportunity: Develop minimalist menswear collections that emphasize simple and structured designs. - **Monochromatic Fashion:** Disruptive innovation opportunity: Create fashion lines that focus on black and white color schemes to achieve high contrast and sleek aesthetics. - **Over-sized Accessories:** Disruptive innovation opportunity: Design and produce bold, statement accessories that can serve as a main focal point in fashion shoots and outfits. ### Where This Applies - **Fashion Photography:** Disruptive innovation opportunity: Integrate advanced technologies like AI and AR into fashion photography to enhance creativity and storytelling. - **Minimalist Fashion:** Disruptive innovation opportunity: Develop eco-friendly and sustainable minimalist fashion lines that cater to the growing demand for minimalistic and conscious lifestyles. - **Accessories Design:** Disruptive innovation opportunity: Combine traditional craftsmanship with digital fabrication techniques to create unique and innovative oversized accessories. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)