# Essential Oil Body Lotions The Weleda Evening Primrose Body Lotion is for Mature Skin By Michael Hemsworth | Published 2016-04-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mature-skin References: [usa.weleda](http://usa.weleda.com/our-products/shop/Evening-Primrose-Age-Revitalizing-Body-Lotion.aspx) & [weleda](http://weleda.com) Supporting mature skin is important to ensure it doesn't lose vital moisture, so the [Weleda](https://www.trendhunter.com/trends/contouring-night-cream) Evening Primrose Body Lotion is packed with ingredients to help do so. Featuring 92% organic ingredients, the lotion is vegan and gluten-free to be suitable for everyone to use regardless of allergy or lifestyle. The fragrance within the Weleda Evening Primrose Body Lotion is achieved using only [pure essential oils](https://www.trendhunter.com/trends/essential-oil-stick) to contribute to skin nourishing and avoid artificial scents. The Weleda Evening Primrose Body Lotion features gotu-kola extract, which is known for its ability to promote collagen production in the skin. This allows mature skin to continue producing the protein and maintain vitality, [elasticity](https://www.trendhunter.com/trends/beija-flor-elastibody-oil) and, above all, look radiant without the use of artificial ingredients or chemicals. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 31% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Smart Skincare Products:** Develop smart skincare products that use organic ingredients and essential oils to support mature skin and maintain its vitality and radiance without artificial ingredients or chemicals. - **Clean Beauty:** Create clean beauty products, such as vegan and gluten-free body lotions, that are suitable for everyone regardless of allergies or lifestyle choices. - **Natural Fragrance:** Innovate natural fragrance formulations using pure essential oils to provide skin-nourishing benefits and avoid artificial scents. ### Where This Applies - **Skincare Industry:** Disrupt the skincare industry by offering smart skincare products that cater to mature skin and utilize organic ingredients. - **Beauty Industry:** Tap into the clean beauty trend and develop vegan and gluten-free body lotions that are inclusive and appeal to a wider consumer base. - **Fragrance Industry:** Revolutionize the fragrance industry by focusing on natural fragrance formulations that provide skin-nourishing benefits and are free from artificial scents. ## Related on Trend Hunter - [Aromatic Treatment Lotions](https://www.trendhunter.com/trends/the-body-lotion-by-necessaire.md) - [Anti-Aging Body Oils](https://www.trendhunter.com/trends/immortelle-shea-body-oil.md) - [Sandalwood-Scented Lotions](https://www.trendhunter.com/trends/sandalwood-patchouli-body-lotion.md) - [Holistic Canadian Skincare](https://www.trendhunter.com/trends/lotus-aroma.md) - [Retinol Body Lotions](https://www.trendhunter.com/trends/retinol-body-lotions.md) - [Skincare-Inspired Body Lotions](https://www.trendhunter.com/trends/essentially-enriched-body-lotion.md) - [Flower Elixir Skincare](https://www.trendhunter.com/trends/all-purpose-oil.md) - [Saffron-Infused Body Lotions](https://www.trendhunter.com/trends/saffron-infused-body-lotion.md) - [Vitamin-Infused Body Lotions](https://www.trendhunter.com/trends/body-badalada.md)