# Divided Sea Creature Photography Over/Under by Matty Smith Captures a Dichotomic Water World By Meghan Young | Published 2015-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/matty-smith References: [hypebeast](http://hypebeast.com/2015/06/rare-sea-creature-photography-by-matty-smith) & [mattysmithphoto](http://www.mattysmithphoto.com/) It's undeniable that underwater images are captivating for the sole fact that they capture a world less explored than space; yet Matty Smith has managed to put a different spin on this frequented subject matter. The Australian photographer focuses on sea creatures who have a bit of a Little Mermaid complex. Traveling up to the world above, Matty Smith manages to shoot them while both in and out of the water. Appropriately dubbed Over/Under, Matty Smith's photo series captures everything from jellyfish and alligators to sharks and oceanic plant life. Hypebeast reports, "As a passionate ocean, wildlife and landscape photographer, Smith embarked on numerous snorkeling expeditions to scout the locations for the series, and used a strobe light to illuminate the bottom half of his photos to highlight both underwater and over-water settings." ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 75% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Over/under Photography:** Disruptive innovation opportunity: Develop new techniques and equipment that allow for seamless transition between underwater and above-water photography, creating stunning visuals. - **Sea Creature Portraits:** Disruptive innovation opportunity: Create specialized photography studios or equipment designed for capturing unique and intimate portraits of sea creatures, appealing to both scientists and art enthusiasts. - **Underwater Wildlife Expeditions:** Disruptive innovation opportunity: Develop immersive and eco-friendly underwater expeditions that offer photography opportunities, allowing individuals to capture breathtaking images while contributing to conservation efforts. ### Sectors Adopting This - **Photography Equipment Manufacturing:** Disruptive innovation opportunity: Design and manufacture innovative equipment for underwater and over-water photography, catering to the growing demand for capturing unique aquatic images. - **Wildlife Tourism:** Disruptive innovation opportunity: Create specialized wildlife tourism packages that focus on underwater photography, offering customers the chance to document and learn about marine life in a sustainable and educational manner. - **Art and Science Collaboration:** Disruptive innovation opportunity: Foster collaborations between artists and scientists to combine the beauty of sea creature photography with scientific research, enhancing understanding and appreciation for marine life. ## Related on Trend Hunter - [Water-Ready Sports Car Concepts](https://www.trendhunter.com/trends/citron-above-and-under.md) - [4K-Enabled Underwater Drones](https://www.trendhunter.com/trends/4kenabled-underwater-drone.md) - [Aquatic Smartphone Photography Domes](https://www.trendhunter.com/trends/smartphone-mobile-mini-dome.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Chalk Streams Exhibits](https://www.trendhunter.com/trends/british-conceptual-landscape-photographer.md) - [Submarine-Inspired Diving Masks](https://www.trendhunter.com/trends/periscope-mask.md) - [Sea-Inspired Mini Sculpture Capsules](https://www.trendhunter.com/trends/mini-sculptures.md) - [Aquatic Shark-Inspired Drones](https://www.trendhunter.com/trends/waterborne-drone.md) - [Artistic Rum Series](https://www.trendhunter.com/trends/artists-of-the-abyss.md)