# Infomercial-Inspired Pizza Oven Campaigns Matty Matheson and Gozney Partnered for 'Cook Different' By Michael Hemsworth | Published 2025-05-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/matty-matheson-and-gozney References: [retailtimes](https://retailtimes.co.uk/matty-matheson-and-gozney-celebrate-10-year-partnership-in-new-summer-advertising-campaign-cook-different/) & [gozney](https://www.gozney.com/)  Matty Matheson and [Gozney](https://www.trendhunter.com/trends/cook-different) debuted their latest summertime advertising campaign entitled 'Cook Different,' which sees the chef promoting the brand's [signature pizza oven](https://www.trendhunter.com/trends/gozney-arc-lite) in a [late-night infomercial-inspired](https://www.trendhunter.com/trends/bud-light-x-traeger-grills) manner. The campaign is focused on a humorous, self-aware tone that's both absurd and on the nose to help blatantly profess the benefits of owning a Gozney pizza oven. The campaign also sees Matheson taking on the role of Gozney Customer Service Representative to field real questions asked by consumers to bring a touch of reality to the otherwise intentionally tongue-in-cheek campaign. Founder and Designer Tom Gozney commented on the Matty Matheson and Gozney 'Cook Different' campaign saying, "Matty has been part of the Gozney family for nearly a decade. He has been an invaluable sounding board for our product development and creative concepting, and someone I’ve leaned on as we’ve grown the brand. Now he gets to play a fun role that matches the irreverent nature of Gozney and tells a fun, memorable story. This whole project makes me smile and we can’t wait to show you what we’re teaming up to do down the road.” ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 37% | Activity: 37% | Freshness: 40% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Infomercial-revival Campaigns:** Brands are tapping into nostalgic infomercial styles for new-age marketing, blending humor and direct calls to action to engage modern consumers. - **Celebrity-driven Marketing Collaborations:** Partnerships with well-known personalities are reshaping advertising strategies, where celebrity ambassadors bring authenticity and relatability to product promotions. - **Humor-based Brand Storytelling:** Companies are increasingly using humorous storytelling to create memorable and impactful brand identities that resonate emotionally with audiences. ### Industries Being Reshaped - **Outdoor Cooking Equipment:** The surge in home-based culinary experiences drives innovation in pizza ovens and related cooking appliances, creating opportunities for unique product designs. - **Media and Entertainment:** Creative marketing campaigns are converging with entertainment formats to blur lines and captivate audiences with engaging content that doubles as advertisement. - **Food and Beverage:** Collaborative branding within food sectors leverages chef-endorsed products to attract culinary enthusiasts and elevate the dining-at-home experience. ## Related on Trend Hunter - [Creative Culinary Campaigns](https://www.trendhunter.com/trends/cook-different.md) - [Frozen Pizza-Centered Campaigns](https://www.trendhunter.com/trends/frozen-pizza-publicist.md) - [Playful Brand Messaging Campaigns](https://www.trendhunter.com/trends/it-is-that-deep-ad.md) - [Pizza Making Culinary Collections](https://www.trendhunter.com/trends/hedley-bennett.md) - [TV Personality-Backed Promotions](https://www.trendhunter.com/trends/dominos-6.md) - [Outdoor Cooking-Focused Campaigns](https://www.trendhunter.com/trends/solo-stoves.md) - [Industry-Quality Outdoor Pizza Ovens](https://www.trendhunter.com/trends/campania-pizza-oven.md) - [Delivery Driver-Centric Pizza Ads](https://www.trendhunter.com/trends/pizza-huts-new-commercial.md) - [Pizza-Branded Dad Promotions](https://www.trendhunter.com/trends/za-for-pa-fathers-day-gift-shop.md)