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# Drag Queen Mattress Ads
muun's 'None Fits All' Ad Features RuPaul’s Drag Race Star Jinkx Monsoon

By Laura McQuarrie | Published 2017-08-26 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/mattress-ad
References: [adweek](http://www.adweek.com/creativity/drag-queen-jinkx-monsoon-gets-comfortable-in-ad-for-german-mattress-brand/)

As part of its new campaign called 'None Fits All,' muun is releasing a series of [mattress ads](https://www.trendhunter.com/trends/jeep-wranglers) that offer unique explorations on the idea of personal comfort. One of the most recently released videos from muun features RuPaul’s Drag Race season five winner and [drag queen Jinx Monsoon](https://www.trendhunter.com/trends/drag-me). The ad is set in the outdoors rather than a bedroom, with a shot of a muun mattress only showing up near the very end.

As part of its None Fits All series, muun had also featured Vinnie Jones and Frank Künster. As muun managing director Vincent Brass puts it: "We don’t see Jinkx, or any of our past protagonists as controversial. We think of them as inspirational. If we surprise people with how we communicate, great. It’s about time we change things up and cater to [all different lifestyles](https://www.trendhunter.com/trends/united-by-vanity)."

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 2% | Activity: 9% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Furniture](https://www.trendhunter.com/furniture)

## Key Themes

### What Makes This Trend Stand Out

- **Personalized Advertising Campaigns:** Creating unique and unconventional advertisements that cater to specific individuals' preferences and lifestyles.
- **Celebrity Collaborations in Marketing:** Partnering with well-known personalities to enhance brand visibility and reach a wider audience.
- **Creative Approaches to Product Placement:** Exploring unconventional settings and contexts to showcase products and generate interest.

### Sectors Adopting This

- **Mattress Manufacturing:** Opportunities to disrupt the industry by reimagining mattress advertisements and appealing to diverse consumer segments.
- **Entertainment and Media:** Exploring collaborations between drag queens, celebrities, and brands to create engaging and memorable content.
- **Marketing and Advertising:** Utilizing innovative and unconventional advertising strategies that break away from traditional norms for enhanced brand recognition.

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