# Eclectically Retro Eateries The Matto Bar and Pizzeria is Cozy and Rustic By Jana Pijak | Published 2012-09-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/matto-bar-and-pizzeria References: [sofiliumm.wordpress](http://sofiliumm.wordpress.com/2012/08/29/matto-bar-pizzeria-in-shanghai/) & [mattopizza](http://www.mattopizza.com/) Located in the heart of Shanghai, the Matto Bar and [Pizzeria](https://www.trendhunter.com/trends/north-of-brooklyn-1) is the creation of entrepreneur Yenn Wong. Known for opening a slew of boutique hotels, Wong introduces Italian food lovers to an eclectic eatery that is both [rustic and rugged in its design](https://www.trendhunter.com/trends/mulherins-pizzeria). The interior's raw finishes and elegant furniture pieces provide the space with warmth, making it cozy rather than austere. From its Naples-imported custom pizza oven to its lived-in and comfortable feel, this memorable space has an industrial aesthetic blended with artistic touches and subtle ornamentation. The interior's mechanical elements are structural while quirky touches like blackboard walls give the space humor and personality. Using raw materials, the Matto Bar and Pizzeria displays [reclaimed woods](https://www.trendhunter.com/trends/onyx-aether), Italian travertine tile, raw iron and tin used for its traditional pub-inspired ceiling. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 84% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Rustic Industrial Design:** Opportunity for businesses to create unique and cozy spaces by blending raw finishes and mechanical elements with artistic touches. - **Eclectic Eateries:** The rise of unconventional dining spaces that incorporate humor, personality, and a mix of materials for a memorable dining experience. - **Raw Materials in Interior Design:** Businesses can utilize reclaimed woods, travertine tile, and raw iron/tin to create a warm and inviting atmosphere. ### Where This Applies - **Hospitality:** Opportunity for hotels and restaurants to revamp their spaces with rustic industrial design. - **Food and Beverage:** Restaurants can attract customers with eclectic eateries that provide a unique and memorable dining experience. - **Interior Design:** Opportunity for designers to incorporate raw materials into interior spaces, creating a cozy and inviting ambiance. ## Related on Trend Hunter - [Dynamic Layered Interior Cafés](https://www.trendhunter.com/trends/caf-tondo.md) - [Toronto Pizzeria Interior Design](https://www.trendhunter.com/trends/north-of-brooklyn-1.md) - [Venetian-Style Eatery Designs](https://www.trendhunter.com/trends/cicchetti-piccadilly.md) - [Playful Restaurant Elevations](https://www.trendhunter.com/trends/toms-pasta.md) - [Fast-Casual Industrial Style Restaurants](https://www.trendhunter.com/trends/rale-milanga.md) - [Adaptive Restaurant Interiors](https://www.trendhunter.com/trends/motorino.md) - [Modular Dining Spaces](https://www.trendhunter.com/trends/11-x-17.md) - [Cozy Neighborhood Warm Bars](https://www.trendhunter.com/trends/gachot.md) - [Grotto-Like Punctuated Restaurants](https://www.trendhunter.com/trends/cibaria.md)