# Hydrating Setting Powders Gosh's Prime’N Set Primer & Mattifying Setting Powder is Moisturizing By Laura McQuarrie | Published 2019-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mattifying-setting-powder References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Gosh_Copenhagen_helps_consumers_lockin_makeup_with_new_setting_powder/150506) & [goshcopenhagen](https://www.goshcopenhagen.com/uk/face.html) The Prime’N Set Primer Mattifying Setting Powder from Gosh Copenhagen is a multitasking product that helps to prep the skin for the application of makeup, set makeup and moisturize the skin for even more benefits. Hyaluronic acid is known to be able to attract up to 1,000 times its weight in water and is widely regarded as a beneficial skincare ingredient, although it is most commonly found in serums, moisturizers and other liquid products. This is one of the ingredients that can be found in this setting powder, which is formulated to diminish pores, fine lines, wrinkles and thanks to the addition of [hyaluronic acid](https://www.trendhunter.com/trends/vital-hydra-solution), moisturize skin. The standout setting powder boasts a [vegan formula](https://www.trendhunter.com/trends/easy-bake-airbrush-matte) that's free from fragrances and parabens. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 26% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Hydrating Setting Powders:** Hydrating setting powders with additional skincare benefits are on the rise, offering a multitasking solution for makeup application. ### Industries Being Reshaped - **Beauty and Skincare:** The beauty and skincare industry can capitalize on the trend of hydrating setting powders by developing innovative products that combine makeup and skincare benefits. - **Cosmetics:** Cosmetic companies can take advantage of the trend by creating hydrating setting powders that offer long-lasting makeup and hydration in one product. - **Wellness and Personal Care:** The wellness and personal care industry can benefit from the trend by introducing hydrating setting powders as part of a comprehensive skincare routine that nourishes and hydrates the skin. ## Related on Trend Hunter - [Hydrating Powder Serums](https://www.trendhunter.com/trends/water-powder-serum.md) - [Skincare-Infused Setting Sprays](https://www.trendhunter.com/trends/ultra-blur.md) - [Smoothing Setting Mists](https://www.trendhunter.com/trends/cloud-set-mist.md) - [Sensitive Skin Pressed Powders](https://www.trendhunter.com/trends/getset-pressed-powder.md) - [Elegant Pressed Finishing Powders](https://www.trendhunter.com/trends/pressed-finishing-powder.md) - [Ultra-Fine Setting Sprays](https://www.trendhunter.com/trends/cloud-set.md) - [Vegan Pressed Powders](https://www.trendhunter.com/trends/easy-bake-airbrush-matte.md) - [Blurring Balm Setting Sprays](https://www.trendhunter.com/trends/blurring-balm-setting-spray.md) - [Vegan Setting Powders](https://www.trendhunter.com/trends/creaseless-loose-setting-powder.md)