# Mattifying Face Sticks Typology's Swipe-On Mattifying Solution Regulates Sebum Production By Laura McQuarrie | Published 2025-10-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mattifying-face-stick References: [byrdie](https://www.byrdie.com/october-beauty-launches-2025-11823673) & [global.typology](https://global.typology.com/products/mattifying-stick-microporous-silica-bakuchiol)  Mattifying a makeup look can add the perfect finishing touch by [reducing shine](https://www.trendhunter.com/trends/cooling-blur-mattifying-primer) for a polished effect, and [Typology's](https://www.trendhunter.com/trends/typology-1) new Mattifying Face Stick takes the form of a swipe-on solution for effortless application on the go. This 99% naturally derived, silicone-free, vegan-friendly formula is beneficial for instantly mattifying skin and regulating sebum production, blurring the appearance of pores and smoothing texture without causing dryness. This [swipe-on stick](https://www.trendhunter.com/trends/pdrn-spirulina-poreless-primer) is ideal for anyone with oily or combination skin or a desire to reduce shininess on areas of the face like the T-zone. Key ingredients in the Typology Mattifying Face Stick include bakuchiol, which reduces the appearance of shine on the surface of skin and targets blemish-promoting bacteria, and 5% microporous silica, prized for its ability to mattify and blur without being occlusive. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 40% | Activity: 38% | Freshness: 50% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural Mattifying Products:** The demand for mattifying solutions featuring natural ingredients is disrupting traditional cosmetic formulations, offering a cleaner and more eco-friendly alternative for consumers. - **On-the-go Beauty Solutions:** Convenient swipe-on beauty products are becoming increasingly popular, addressing the consumer desire for portability and ease of use in their skincare and cosmetic routines. - **Silicone-free Cosmetics:** The rise of silicone-free formulations in cosmetics is meeting consumer concerns about skin health and environmental impact, paving the way for innovative ingredient alternatives. ### Where This Applies - **Natural Cosmetics:** Natural cosmetics are gaining traction as consumers seek beauty solutions that align with their values of sustainability and health-consciousness. - **Portable Beauty Devices:** The market for portable beauty devices is expanding as people prioritize convenience and effective beauty solutions that integrate seamlessly into their busy lifestyles. - **Eco-conscious Skincare:** An increasing interest in eco-conscious skincare is driving brands to innovate with environmentally friendly ingredients and packaging that appeal to green-minded consumers. ## Related on Trend Hunter - [Cooling Plumping Sticks](https://www.trendhunter.com/trends/cryo-plumping-stick.md) - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear.md) - [Sheer Foundation Sticks](https://www.trendhunter.com/trends/charlotte-tilbury-foundation-stick.md) - [Convenient Hydrating Glossy Sticks](https://www.trendhunter.com/trends/serum-stick1.md) - [Waterless Multi-Functional Complexion Stick](https://www.trendhunter.com/trends/multiuse-complexion-stick.md) - [Oil Control Roller Balls](https://www.trendhunter.com/trends/oil-control-roller.md) - [Non-Sticky Serum Sticks](https://www.trendhunter.com/trends/neck-firming-serum-stick.md) - [Naturally Derived Multi-Sticks](https://www.trendhunter.com/trends/shape-stick.md) - [Multi-Use Blurring Balms](https://www.trendhunter.com/trends/skin-perfecting-balm.md)