# Scandalous Poolside Editorials Matthias Vriens Heats Up Numero With Lots of Skin By mediterranean | Published 2009-06-04 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/matthias-vriens-numero References: [homotography.blogspot](http://homotography.blogspot.com/2009/06/matthias-vriens-doug-porter-numero.html) As the summer season draws near, Numero magazine turns the heat on in its new issue with a sizzling [pool editorial](https://www.trendhunter.com/trends/htel-swexan-x-missoni). We’ve seen plenty of [pool- and beach-themed editorials](https://www.trendhunter.com/trends/dandy-del-mar) and ad campaigns recently, but photographer Matthias Vriens ups the ante with models Doug Porter and Missy Rayder. The models exchange nudity in each shot, with Doug showcasing his bare butt and almost flashing us with a frontal in one shot. **Implications** - One of the most immediate ways a brand can generate brand awareness is by investing in advertising that features [strong sexual content](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). By attracting consumer attention with lurid marketing, the company increases the likelihood of creating a controversy, which immediately ratchets up interest and appeal in the brand. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Sensual Summer Editorials:** With the summer season approaching, brands can capitalize on the trend of seductive pool- and beach-themed editorials and ad campaigns to attract attention and generate buzz. - **Controversial Marketing:** There is potential for disruptive innovation in investing in advertising that features strong sexual content to quickly generate brand awareness, attract consumer attention, and create a buzz. - **Nudity in Advertising:** The use of nudity in advertising can be a disruptive innovation opportunity for companies to create a stir and stand out from their competitors, but it also comes with significant risks and potential backlash. ### Sectors Adopting This - **Fashion:** The fashion industry can utilize seductive editorials and ad campaigns to showcase new collections and trends, while also generating buzz and controversy. - **Beauty:** Beauty companies can use sensual and provocative imagery in their advertising campaigns to promote their products and appeal to a younger, trendier demographic. - **Entertainment:** The entertainment industry can use controversial marketing and sultry themes to promote performances, events, and movies, and attract a wider audience. ## Related on Trend Hunter - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Cheeky Swimmer Spirit Campaigns](https://www.trendhunter.com/trends/tom-daley-and-malibu.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Rooftop Pool Pop-Ups](https://www.trendhunter.com/trends/htel-swexan-x-missoni.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)