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# Chromatic City Photography
Matthias Heiderich Captures a Colorful Berlin

By Meghan Young | Published 2010-05-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/matthias-heiderich
References: [whitezine](http://www.whitezine.com/en/photography/color-berlin-matthias.html) & [behance.net](http://www.behance.net/massju)

Color my world happy, Matthias Heiderich! Now, if only I lived in Berlin. Capturing the capital of Germany through the eyes of a true artist, this [colorful photographer](https://www.trendhunter.com/trends/profiles-in-color) composes and then manipulates his scenes for a unique view of [city streets](https://www.trendhunter.com/trends/craig-karl2).

Simply entitled 'Color Berlin,' I can easily see Matthias Heiderich's work adapted as [abstract posters](https://www.trendhunter.com/trends/colorama), postcards for tourists and much more. See more shots from Heiderich's portfolio above.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 9% | Activity: 5% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Key Themes Behind This Trend

- **Colorful Photography:** Exploring the use of vibrant colors in photography to create unique and visually striking images.
- **Urban Artistic Expression:** Using the city as a canvas and capturing its vibrant energy through artistic and creative compositions.
- **Digital Manipulation:** Experimenting with digital editing techniques to create surreal and abstract visuals in photography.

### Where This Applies

- **Art and Design:** Opportunity for artists and designers to incorporate vibrant colors and urban elements into their work.
- **Tourism and Souvenir:** Potential to create and sell abstract posters and postcards featuring colorful cityscapes as tourist souvenirs.
- **Photography and Print Services:** Business opportunity in offering digital manipulation services to photographers and printing companies for creating unique visual compositions.

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