# Peacock Boho Fashion The Matthew Williamson 'Escape' Collection is All Tie-Dyed By Zoe Badley | Published 2010-08-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/matthew-williamson References: [fashionlvr](http://fashionlvr.com/1806/matthew-williamsons-escape-diffusion-line/) & [matthewwilliamson](http://www.matthewwilliamson.com/) There are no words to describe how immaculately gorgeous the Matthew Williamson 'Escape' collection is. By fusing together [bohemian pieces](https://www.trendhunter.com/trends/tiger-and-the-monkey) and die-dyed designs, the end result of this line is sheer perfection. The Matthew Williamson 'Escape' collection features [breezy dresses, cover-ups, jumpsuits, skirts](https://www.trendhunter.com/trends/the-resort-collection) and of course, the floppy hat. Everything put together equals [boho chic and casual babe](https://www.trendhunter.com/trends/resort-wear-label). Check out the rest of the gallery for more inspirational pieces. **Implications** - With so many dark styles on the market today, consumers are looking to create a more carefree attitude through their fashion choices. Pieces that encapsulate an airy aesthetic rather than a gritty one are appealing to those shoppers sick of the ever increasing amount of edgy designs. Focusing on a lighter feel could help a company solidify its name. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 75% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Airy Aesthetic:** Opportunity for companies to cater to consumers looking for fashion pieces that encapsulate a lighter, carefree attitude. - **Boho Chic:** Opportunity for companies to tap into the demand for bohemian-inspired fashion pieces. - **Die-dye Designs:** Opportunity for companies to incorporate bold and colorful tie-dye patterns into their fashion collections. ### Industries Being Reshaped - **Fashion Retail:** Opportunity for fashion retailers to offer a range of boho-chic and airy aesthetic clothing options. - **Fashion Design:** Opportunity for fashion designers to experiment with die-dye designs and create unique, eye-catching pieces. - **Accessories:** Opportunity for accessory companies to produce floppy hats and other boho-inspired accessories that complement the boho chic trend. ## Related on Trend Hunter - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Joyous Spirit-Inspired Holiday Apparel](https://www.trendhunter.com/trends/opa-collection.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Modern Vacation Pieces](https://www.trendhunter.com/trends/resort-wear-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Mediterranean-Inspired Swimwear Collections](https://www.trendhunter.com/trends/escape-into-the-blue.md) - [Summer-Ready Crochet Menswear](https://www.trendhunter.com/trends/crochet-open-knit.md)