# Decorated Chromatic Fashion Matthhew Williamson's Spring/Summer 2013 Line is Multifaceted By Jordy E | Published 2012-10-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/matthew-williamson-springsummer-2013 References: [graziadaily](http://www.graziadaily.co.uk/showreports/archive/2012/09/16/matthew-williamson-spring-summer-2013-.htm) & [matthewwilliamson](http://www.matthewwilliamson.com/) Matthew Williamson's [Spring/Summer 2013 collection](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) was presented in London in front of audience members Olivia Palermo, David Gandy and Leigh Lezark. The front row viewers were privy to Williamson's tantalizing array of [kaleidoscope patterns and bleeding color schemes](https://www.trendhunter.com/trends/vowels-1). The English fashion icon that is Williamson has become a go-to in the celebrity world, catering to the needs of M.I.A., Cat Deeley, Sienna Miller and Jade Jagger to name a few. This line's pairings of teals, reds, yellows and rich peach tones reveals just why and how Williamson developed his rapport with [Hollywood's](https://www.trendhunter.com/trends/resort-2027-collection) best. Attention to differing patterns and shades here also celebrates the brand's 15 year anniversary, a legacy that will continue to live on so long as ensembles like these are produced. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 62% | Activity: 26% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Kaleidoscope Patterns:** There is an opportunity to create a disruptive innovation in the fashion industry by incorporating kaleidoscope patterns into clothing designs. - **Bleeding Color Schemes:** The use of bleeding color schemes in fashion can be a disruptive innovation that captures attention and stands out in the industry. - **15 Year Anniversary Celebrations:** Creating unique and captivating designs to celebrate a brand's anniversary can be a disruptive innovation that strengthens brand loyalty and attracts new customers. ### Where This Applies - **Fashion:** Incorporating unique and vibrant patterns and color schemes in clothing designs can be a disruptive innovation in the fashion industry. - **Celebrity Fashion:** Creating fashion designs that cater to the needs of celebrities can be a disruptive innovation that attracts attention and establishes a brand's reputation in the celebrity fashion industry. - **Fashion Legacy:** Continuing to produce captivating and trend-setting ensembles like those from Matthew Williamson's Spring/Summer 2013 line can be a disruptive innovation that solidifies a brand's legacy in the fashion industry. ## Related on Trend Hunter - [Elegant Jungle Motif Textiles](https://www.trendhunter.com/trends/cb2-collaborated.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Vibrant Bold Collections](https://www.trendhunter.com/trends/bruceglen.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Optimistic Fashion Brand Runways](https://www.trendhunter.com/trends/brand-homecoming.md) - [Resort-Ready Apparel Collections](https://www.trendhunter.com/trends/marie-oliver.md)