# Ballet-Infused Fashion Shorts Net-A-Porter Creates Matthew Williamson 15th Anniversary's Film By Erin Fox | Published 2012-10-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/matthew-williamson-15th-anniversary References: [youtube](http://www.youtube.com/watch?v=Ev2ki6J54uM&feature=youtu.be) & [net-a-porter](http://www.net-a-porter.com/) The mega online retailer Net-A-Porter celebrates a short film in tribute of the Matthew Williamson 15th Anniversary. The British designer is known for his outlandish, high-end couture which outfits the bodies of the celebrity world. From [Hollywood](https://www.trendhunter.com/trends/millennial-rebrand) to namesake bloggers, the people who wear his gowns always want to break the mold. From vibrant colors to daring cuts, the designer focuses on the form of a woman's body to capture risky fashion at its best. Matthew Williamson has made it through an amazing 15 award-winning years. The short film focuses on Williamson in a dream, watching his creations on the bodies of ballerinas dancing whimsically through a French-inspired mansion. Williamson is awoken by his mother in his teenage years, leaving the fashion world as a memory he will soon encompass. Sienna Miller makes a guest appearance in the short film. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 45% | Activity: 70% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Ballet-inspired Fashion:** Opportunity for fashion brands to incorporate elements of ballet, such as fluidity and grace, into their designs. - **Celebrity Fashion Influence:** Disruptive potential for designers to create couture pieces that cater to the unique fashion preferences of celebrities and influencers. - **Fashion Film Collaborations:** Emerging trend of fashion brands collaborating with filmmakers to create visually stunning films that showcase their designs. ### Who This Affects Most - **Fashion:** Innovative opportunities for fashion brands to push boundaries and create avant-garde designs inspired by ballet and catering to celebrity fashion tastes. - **Film Production:** Potential for filmmakers and production companies to collaborate with fashion brands in creating artistic films that promote their designs and enhance brand storytelling. - **Online Retail:** Opportunity for e-commerce platforms to stand out by showcasing fashion films and collaborating with designers to create unique shopping experiences. ## Related on Trend Hunter - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Ballet-Inspired Altheticwear](https://www.trendhunter.com/trends/en-pointe-collection.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md)