# Raw Versatile Photography Matthew Welch Shoots Everything from Celebs to Advertisements By Meghan Young | Published 2011-03-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/matthew-welch References: [whitezine](http://www.whitezine.com/en/photography/matthew-welch.html) & [matthewwelchphotography](http://matthewwelchphotography.com) As you look through the gallery, you'll probably find yourself wondering why you weren't familiar with the name Matthew Welch before this day. After graduating from Art Center College of Design in Pasadena, California, Matthew Welch has since divided his time between Los Angeles, New York and Vancouver. A stunningly versatile photographer, he has shot everything from celebs to advertisements and [fashion campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson). It's no surprise that Matthew Welch is in high demand as a photographer considering the classic sensibility yet modern aesthetic within his works. With a knack for [shooting timeless images](https://www.trendhunter.com/trends/profiles-in-color) that somehow remain relevant for this day and age, Matthew Welch is definitely one to keep an eye on. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 70% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Versatile Photography:** Disruptive innovation opportunity: Develop new technologies or techniques that allow photographers to capture a wide range of subjects and styles with ease. - **Classic-meets-modern Aesthetic:** Disruptive innovation opportunity: Create innovative tools or methods that combine timeless beauty with contemporary aesthetics in various creative industries. - **High Demand for Photographers:** Disruptive innovation opportunity: Explore new business models or platforms that connect photographers with clients and streamline the hiring process. ### Where This Applies - **Photography:** Disruptive innovation opportunity: Revolutionize the photography industry by introducing new equipment, software, or services that enhance the creative process and expand professional opportunities. - **Advertising:** Disruptive innovation opportunity: Transform advertising practices by incorporating versatile photography techniques to create engaging and impactful campaigns. - **Fashion:** Disruptive innovation opportunity: Disrupt the fashion industry by leveraging versatile photography to showcase diverse styles and models, breaking traditional beauty standards and promoting inclusivity. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Photographer-Collab Card Games](https://www.trendhunter.com/trends/artiste-series.md) - [Chief Creative Photographer Jobs](https://www.trendhunter.com/trends/grand-wailea.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Elevated Basics Collections](https://www.trendhunter.com/trends/aaron-levine.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Multi-Lens Capture Systems](https://www.trendhunter.com/trends/moon-walker-multi-cam.md) - [Digital Gallery Furniture Collections](https://www.trendhunter.com/trends/mock-collection.md)