# Feral Desert Fashion Photography Matthew Wardenaar Takes You on an Adventure By Anne Booth | Published 2013-09-07 | World Source: Trend Hunter, https://www.trendhunter.com/trends/matthew-wardenaar References: [behance.net](http://www.behance.net/gallery/Anne-V-Harpers-Bazaar/9187611) & [matthewwardenaar](http://matthewwardenaar.com/) Matthew Wardenaar creates ravishing photographs in Joshua Tree for 'Harper's Bazaar Arabia' where poses, colors and location all come into play. Wardenaar also attaches a [fashion film](https://www.trendhunter.com/trends/alessandro-micheles) so that the audience can see the beauty in the movement of the shoot. There is a muted saturation of color within the photos, but single colors do stand out-such as neon green or a bold blue. The plants and the [desert environment](https://www.trendhunter.com/trends/omani-desert-popup) also make the [fashion garments pop](https://www.trendhunter.com/trends/auteur-studios-fall-2025). Every pose within the shoot is unique as the model works it in the outback. When looking at the photos, you can sense the strength and intensity in the model's expressions. The red lips also pop and give the shoot a sultry appeal. Matthew Wardenaar shows how he can adapt to any environment and make fashion stand out -- even in the middle of nowhere. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 14% | Activity: 61% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Desert Fashion Photography:** A rising trend in fashion photography utilizing the natural beauty and colors of desert landscapes to showcase fashion garments. - **Muted Saturation Photography:** A trend in photography using muted color palettes to evoke a sense of subtlety and sophistication. - **Fashion Film Attachments:** A trend in fashion photography including a short film to showcase the beauty and movement of the shoot. ### Sectors Adopting This - **Fashion:** Opportunities for fashion brands and photographers to create unique content by incorporating desert landscapes and muted color palettes in their campaigns. - **Film Production:** Opportunities for videographers and filmmakers to specialize in creating fashion films to accompany photo shoots. - **Travel and Tourism:** Opportunities for desert destinations to promote themselves as ideal locations for fashion shoots and travel photography. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Outdoor-Inspired Colorful Capsules](https://www.trendhunter.com/trends/travis-weller.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)