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# Mermaid Photo Shoots
Legendary Matthew Rolston Shoots For America's Next Top Model

By Katie Cordrey | Published 2010-10-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/matthew-rolston
References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.com/2010/10/photography-legend-matthew-rolston.html) & [starpulse](http://www.starpulse.com/news/Lori_May/2010/10/01/americas_next_top_model_cycle_15_ep_4_)

A [Vogue](https://www.trendhunter.com/trends/nft-collection2) Italia cover is part of the winner's package in this year's [America's Next Top Model](https://www.trendhunter.com/trends/americas-next-top-primer), and in the spirit of more and better creativity on the show, the legendary photographer Matthew Rolston recently did an '[underwater' shoot](https://www.trendhunter.com/trends/shots-maker). The underwater aspect of the photography was simulated using a water-filled Plexiglas case.

Whether these lucky Top Model contestants realize it or not, the opportunity to be photographed by a talent like Matthew Rolston is something that most people can only dream of.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 100% | Activity: 96% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Underwater Photography:** There is a growing trend in the use of underwater photography to create unique and captivating images.
- **Simulated Environments:** The use of simulated environments, such as water-filled Plexiglas cases, is becoming popular in photography to achieve desired effects.
- **Celebrity Photographer Collaborations:** Collaborations between reality TV shows, like America's Next Top Model, and renowned photographers are creating excitement and opportunities for aspiring models.

### Where This Applies

- **Fashion Photography:** Fashion photographers can explore the use of simulated environments and underwater photography techniques to create visually stunning images.
- **Reality TV:** Reality TV shows can continue to collaborate with famous photographers to provide unique and engaging content for their audiences.
- **Modeling Agencies:** Modeling agencies can leverage the trend of underwater photography and simulated environments to offer innovative and distinctive experiences for their models and clients.

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