# Pessimistic Urban Attire The Matthew Miller Fall/Winter 2013 Collection is City-Chic By Jana Pijak | Published 2013-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/matthew-miller-fallwinter-2013 References: [fuckingyoung.es](http://fuckingyoung.es/matthew-miller-fallwinter-2013/) & [matthewmillermenswear](http://www.matthewmillermenswear.com/) Making its mark at London Fashion Week, the Matthew Miller Fall/Winter 2013 collection showcased [urban attire](https://www.trendhunter.com/trends/champion-black-edition-fw25) for the style-conscious pessimist. Sporting leather tees, [oversized coats](https://www.trendhunter.com/trends/fall-and-winter-line) and sweatshirts donning the logo "Born to Fail," models were stoic and serious as they took to the runway stage. This sleek collection features versatile and multi-functional casuals perfect for the life of a city dweller. Serving as a social commentary on today's media-obsessed generation of youth, the Matthew Miller Fall/Winter 2013 collection explores a dark style aesthetic. Dressed in a palette of mostly black tones, models redefine simplistic dressing by adding a flair of youthful modernity to traditionally casual pieces. These [minimalist garments](https://www.trendhunter.com/trends/observe) are further enhanced by bright logo lettering, belted harnessing details and ombre knit designs. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 81% | Activity: 73% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Dark Style Aesthetic:** Disruptive innovation opportunity: Create a line of urban attire that combines dark style aesthetics with sustainable and eco-friendly materials. - **Minimalist Garments:** Disruptive innovation opportunity: Develop a clothing line that focuses on minimalist designs with innovative fabric technologies that offer enhanced functionality. - **Multi-functional Casuals:** Disruptive innovation opportunity: Introduce a collection of versatile casual wear that seamlessly transitions from day to night, offering urban dwellers convenience and style. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Embrace the dark style aesthetic and minimalist approach to design in fashion, catering to the needs of the style-conscious pessimistic urban consumer. - **Sustainable Fashion:** Disruptive innovation opportunity: Combine sustainable materials and minimalist design principles to create a line of environmentally conscious urban attire. - **Fashion Technology:** Disruptive innovation opportunity: Utilize innovative fabric technologies to develop multi-functional, minimalist garments that cater to the urban lifestyle. ## Related on Trend Hunter - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Urban Functional Fall Techwear](https://www.trendhunter.com/trends/cp-company-2.md) - [Measured Winter Wardrobe](https://www.trendhunter.com/trends/vowels-fw26.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Classic Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/mki-miyuki-zoku-11.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md)