# Collaborative Denim Collections The Latest Matthew M. Williams x Stussy Collab Drops May 29th By Katherine Pendrill | Published 2020-05-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/matthew-m-williams-x-stussy References: [hypebae](https://hypebae.com/2020/5/stussy-matthew-m-williams-collaboration-denim-jackets-dress-pants-tees-release-date) 1017 ALYX 9SM‘s Matthew M. Williams has teamed up with [Stussy](https://www.trendhunter.com/trends/levis-x-stussy) again for the second Matthew M. Williams x Stussy collection. For their latest collab, Matthew M. Williams and Stussy sourced high-quality fabric called 'California Cotton' from Italian brand [Loro Piana](https://www.trendhunter.com/trends/special-delivery-collection). Alongside modern essentials made from this premium cotton, the Matthew M. Williams x Stussy collection also features [structured denim garments](https://www.trendhunter.com/trends/wrangler-x-camphorwood) such as a work jacket with matching pants, and an apron-style dress. To round out the collection there's a fresh garment-dyed graphic long sleeve shirt and an MMW-branded scoop neck tee. Because most Stussy stores have been closed due to COVID-19, the new Matthew M. Williams x Stussy collection will be available exclusively online as of May 29th, 2020. Image Credit: *Stussy.* ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 84% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Collaborative Denim Collections:** Matthew M. Williams and Stussy collaborate to create a collection featuring structured denim garments and modern essentials made from high-quality fabric. - **Premium Fabric Sourcing:** 'California Cotton' fabric from Italian brand Loro Piana is sourced and utilized in Matthew M. Williams and Stussy's collaborative collection. - **Online-only Release:** The new Matthew M. Williams x Stussy collection will be available exclusively online due to the closure of most Stussy stores. ### Who This Affects Most - **Fashion Industry:** Fashion designers and retailers can take advantage of premium fabric sourcing and collaborative collections for modern and luxury garments. - **E-commerce Industry:** With the shift towards online shopping, e-commerce retailers can explore exclusive online-only releases for limited edition drops. - **Textile Industry:** Textile manufacturers can capitalize on providing high-quality fabric options for fashion collaborations and designers. ## Related on Trend Hunter - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Utility Streetwear Collections](https://www.trendhunter.com/trends/dickies-and-mastermind-japan.md) - [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md) - [Premium Streetwear-Informed Eyewear](https://www.trendhunter.com/trends/stssy-eyewear.md) - [Reconstructive Streetwear Series](https://www.trendhunter.com/trends/ys-for-men-x-masses.md) - [Collaborative Multi-Material Sneakers](https://www.trendhunter.com/trends/ld1000-sneaker.md) - [Collaborative Dark Minimalist Capsules](https://www.trendhunter.com/trends/levis-and-jjjjound.md) - [Collaborative Premium Technical Fashion](https://www.trendhunter.com/trends/mm6-maison-margiela-and-salomon.md)