# Rugged Vagabond Depictions Matthew Goik Captures Badass Attitude in these Stylish Illustrations By Jason Soy | Published 2011-12-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/matthew-goik References: [behance.net](http://www.behance.net/mgoik) & [matthewgoik](http://www.matthewgoik.com/) Matthew Goik is an artist who understands the appeal of an unkempt [bad boy](https://www.trendhunter.com/trends/tough-guys-soft-sweaters). The pompadour hair mixed with a hint of stubble and a lit cigarette just exudes an "I don't give a damn" attitude to the world. It also makes for a [sick collection of illustrations](https://www.trendhunter.com/trends/moynat-x-kasing) and, lucky for viewers, Goik elevates the already wicked look of his subjects with his slick personal drawing style. Matthew Goik is a Mesa, Arizona-based illustrator. He's a capable artist who can transition between realistically rendered individuals and surreal-drawn figures on a whim. Fans are kept on their toes as to what Goik will produce next due to his versatility, though they can always rely on Goik's final visual products to be visually stunning and of high quality. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 42% | Activity: 2% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Unkempt Bad Boy Style:** Disruptive innovation opportunity: Explore new fashion lines catering to individuals who embrace the 'I don't give a damn' attitude with an unkempt bad boy aesthetic. - **Versatile Illustration Techniques:** Disruptive innovation opportunity: Develop new digital tools or apps that help artists seamlessly transition between realistic rendering and surreal illustration techniques. - **Slick Personal Drawing Style:** Disruptive innovation opportunity: Create an online platform or marketplace that connects talented illustrators with clients looking for unique and visually stunning artwork with a slick personal style. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Integrate technology and sustainable materials into the production of fashion items that cater to the unkempt bad boy style. - **Digital Art Tools:** Disruptive innovation opportunity: Develop new software or hardware tools specifically designed to enhance the versatility and ease of use for artists exploring various illustration techniques. - **Online Art Marketplaces:** Disruptive innovation opportunity: Build an online platform that connects artists with potential buyers, focusing on artwork styles that are visually stunning and have a slick personal drawing style. ## Related on Trend Hunter - [Deconstructed Pop Art NFTs](https://www.trendhunter.com/trends/matt-gondek.md) - [Manga-Style Exhibitions](https://www.trendhunter.com/trends/hisashi-eguchi.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Human Duality-Themed Abstract Art](https://www.trendhunter.com/trends/passive-aggression.md) - [Western-Inspired Textiles](https://www.trendhunter.com/trends/western-inspired-textiles.md) - [Nostalgic Art-Inspired Cannabis Branding](https://www.trendhunter.com/trends/kristofferson-san-pablo.md) - [Raunchy Anime-Inspired Exhibitions](https://www.trendhunter.com/trends/manuela-soto-sosa.md) - [Artistic Rum Series](https://www.trendhunter.com/trends/artists-of-the-abyss.md) - [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md)