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# Muse-Inspired Lipstick Collections
Pat Mcgrath Added 10 New Colors to the Mattetrance Collection

By Ell Smith | Published 2018-08-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/mattetrance-collection
References: [teenvogue](https://www.teenvogue.com/story/pat-mcgrath-labs-new-shades-mattetrance-lipstick) & [patmcgrath](https://www.patmcgrath.com/products/mattetrance-legendary-lip-kit?utm_source=pepperjam&utm_medium=affiliate&utm_campaign=Unlimited_Edition&utm_term=makeup&utm_content=319304&source=pepperjam&publisherId=21181&clickId=2398811671&utm_source=pepperjam&utm_medium=affiliate)

Celebrity makeup artist Pat McGrath's eponymous cosmetic line was an instant hit among makeup wearers, enabling the brand to create much anticipation surrounding each new product launch, which remains true now that the brand has added 10 new colors to its MatteTrance collection.

These easily wearable and long-lasting lipsticks are ideal for adding an eccentric pop of color to one's look, or for those who appreciate something a little more subtle. Each shade arrives with rich moisture, making for a comfortable wear that won't peel. In addition, some of the dynamic colors introduced to the line were named after McGrath's 'Supermuses.' Some of these muses include Guinevere van Seenus, Christy Turlington and Karen Elson.

Image Credit: Pat McGrath via Instagram @patmcgrathreal

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 17% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Increased Anticipation:** The success of Pat McGrath's cosmetic line creates anticipation with each new product launch.
- **Eccentric Pop of Color:** The addition of 10 new colors to the MatteTrance collection offers unique and vibrant options for makeup wearers.
- **Muse-inspired Naming:** The lipsticks' dynamic colors named after famous 'Supermuses' provide a personalized and intriguing touch.

### Who This Affects Most

- **Cosmetics:** The success of Pat McGrath's cosmetic line demonstrates the demand for innovative and high-quality makeup products.
- **Fashion:** The vibrant lip colors in the MatteTrance collection offer a fashionable way for individuals to express their personal style.
- **Celebrity Endorsements:** The association of the lipsticks with famous 'Supermuses' creates opportunities for collaborations and endorsements with celebrities in the beauty industry.

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