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# Sophisticated Laidback Footwear Designs
notwoways Unveils a New Matter Style of the Formula

By Amy Duong | Published 2023-10-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/matter-style
References: [hypebeast](https://hypebeast.com/uk/2023/10/notwoways-formula-matter-sneaker-release-info) & [notwoways](https://www.notwoways.com/)

![Sophisticated Laidback Footwear Designs](https://cdn.trendhunterstatic.com/thumbs/517/matter-style.jpeg)

London-based footwear brand notwoways unveils a look at its newest iteration of the Formula silhouette with the new Matter style. The shoes retain the laidback aesthetic with details that are prepared for the Fall Season. It embodies a clean-cut visual with an evolutional timeless perspective that ensures that it can seamlessly blend into any lifestyle wardrobe.

The brand creates the shoes with an all-black tonal palette for a stealthy look and constructs the shoe with nubuck materials along the upper. Additional details include the perforated toe boxes and rubber details for textural contrast. The paneling silhouette is complete with tonal heel tabs and embroidered details along the tongue. It all rests on padded outsoles for conform and white arrows from the heels to round it all out.

Image Credit: notwoways, [hypebeast](https://hypebeast.com/uk/2023/10/notwoways-formula-matter-sneaker-release-info), [notwoways](https://www.notwoways.com/)

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 84% | Activity: 33% | Freshness: 19%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Laidback Footwear Designs:** The newest iteration of the Formula silhouette by notwoways showcases a clean-cut visual with an evolutional timeless perspective.
- **Fall Season Preparation:** notwoways' new Matter style footwear is designed with attention to details that are perfect for the upcoming Fall Season.
- **Stealthy Minimalist Look:** The all-black tonal palette and nubuck materials used in the construction of notwoways' shoes create a stealthy and minimalist look.

### Who This Affects Most

- **Footwear:** notwoways' sophisticated laidback footwear designs offer an opportunity for innovation in the footwear industry.
- **Fashion:** The clean-cut visual and timeless perspective of notwoways' new footwear style present disruptive innovation opportunities in the fashion industry.
- **Lifestyle:** notwoways' shoes, blending seamlessly into any lifestyle wardrobe, open up possibilities for disruptive innovation in the lifestyle industry.

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