# Accessible Clinical Skincare Matter of Fact's Potent Formulas are Launching in Sephora By Laura McQuarrie | Published 2023-08-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/matter-of-fact References: [glossy.co](https://www.glossy.co/beauty/matter-of-fact-rebrands-and-debuts-at-sephora/) & [matteroffact](https://matteroffact.com/) Matter of Fact got its start when CEO, founder and formulator Paul Baek struggled to find gentle yet effective solutions for his own [acne-prone skin](https://www.trendhunter.com/trends/first-aid-beauty-debuts) capable of delivering powerful results without adverse reactions. The brand sets itself apart with not just clinically proven ingredients and patent-pending technologies but also a clinical commitment "designed to provide clients with a clear understanding of what concerns a product can realistically address, in what time frame and to what degree." Now, the brand is launching in [Sephora](https://www.trendhunter.com/trends/aestura-debuts), making its award-winning [clinical skincare solutions](https://www.trendhunter.com/trends/remedy-science) more accessible to all. As well as being able to shop favorites like the Brightening + Firming Serum and the Minimalist Hydrating Moisturizer, consumers will find all-new releases like the Wrinkle + Texture Concentrate—a first-of-its-kind, patent-pending treatment with retinol, Vitamin C and azelaic acid. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 82% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Clinical Skincare Solutions:** The demand for gentle yet effective skincare solutions that deliver powerful results without adverse reactions is growing. - **Accessible Skincare Products:** More brands are expanding their distribution channels to reach a wider audience and make their products more readily available. - **Innovative Skincare Formulas:** The skincare industry is constantly pushing the boundaries of ingredients and technologies to develop new and innovative products. ### Where This Applies - **Beauty and Skincare:** The beauty and skincare industry is experiencing a shift towards clinical and scientifically-backed solutions. - **Retail:** The retail industry is adapting to the growing demand for accessible and specialized skincare products through partnerships with innovative brands. - **Health and Wellness:** The health and wellness industry recognizes the importance of skincare in overall well-being, leading to increased interest in clinical skincare solutions. ## Related on Trend Hunter - [Modern Professional-Focused Skincare Brands](https://www.trendhunter.com/trends/matter-of-monday.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Cost-Conscious Clinical Skincare](https://www.trendhunter.com/trends/wildfleur.md) - [Dermo-Cosmetic Brand Expansions](https://www.trendhunter.com/trends/aestura-debuts.md) - [Potent Science-Backed Skincare](https://www.trendhunter.com/trends/acure-skincare.md) - [Scientist-Founded Skincare Brands](https://www.trendhunter.com/trends/pareva-beauty.md) - [Derm-Developed Teen Skincare](https://www.trendhunter.com/trends/sincerely-yours.md) - [Skincare Product Range Expansions](https://www.trendhunter.com/trends/pauls-choice-expands.md) - [Science-Backed Skincare Retail Expansions](https://www.trendhunter.com/trends/remedy-science.md)