# Slashed Scratchpad Packaging The Matter New Years Gift Symbolically Turns a Blank Page By Amelia Roblin | Published 2012-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/matter-new-years-gift References: [lovelypackage](http://lovelypackage.com/matter-new-year-gift/) & [matter.to](http://www.matter.to/) A new year, a new notebook. This Matter New Years gift was presented to Matter Strategic Design's clients as a token of its appreciation and an opportunity to start fresh for 2012. A pair of beautiful yellow-embellished patterned journals come in each bleach-white box, developed with a cleverness that references the turnover from the previous calendar year. Two digits brand the front of the sketchbook sleeves with a number 12 in a fine italic typeface. A zipper perforated strip acts as access to the mailer's contents, located quite unusually across the middle of the box. The recipient must pull a tab from the top of the envelope, striking a diagonal slit between the printed 1 and the 2. The interstice seems to become a textual character as well, emulating the written notation of the year. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 58% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Personalized Packaging:** Opportunity for brands to create unique packaging experiences that engage and delight customers. - **Interactive Unboxing:** Potential for incorporating interactive elements into packaging to enhance the unboxing experience. - **Symbolic Design:** Growing trend of using design elements to convey symbolic meanings and messages in products and packaging. ### Who This Affects Most - **Retail:** Opportunity for retailers to differentiate their products through creative and meaningful packaging designs. - **Graphic Design:** Potential for graphic designers to explore new ways of incorporating interactive elements and symbolism into packaging. - **Stationery:** Growing demand for unique and visually appealing stationery products that stand out on the shelves. ## Related on Trend Hunter - [Pleated Paper Designs](https://www.trendhunter.com/trends/moleskine-and-issey-miyake.md) - [New Year's Stationery](https://www.trendhunter.com/trends/celebration-2022-ballpoint-pen.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Accordion-Style Coffee Advent Calendars](https://www.trendhunter.com/trends/coffee-advent-calendar1.md) - [Celebratory Wine Gift Boxes](https://www.trendhunter.com/trends/wine-gift-box.md) - [Hybrid Luxe Card Holders](https://www.trendhunter.com/trends/noteanote.md) - [Celebratory Confection Sets](https://www.trendhunter.com/trends/lunar-new-year-gift-set.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Good Fortune Citrus Packaging](https://www.trendhunter.com/trends/sunkist-growers-packaging.md)