# Inspirational Scratch Pads The Enlightening Matter 2011 Sketchbook By Amelia Roblin | Published 2011-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matter-2011-sketchbook References: [underconsideration](http://www.underconsideration.com/fpo/archives/2011/02/matter-2011-sketchbook.php) & [matter.to](http://www.matter.to/) This year, it's time to stop taking the lovely little things for granted -- perhaps the Matter 2011 Sketchbook can help? Developed by [Matter Strategic Design](https://www.trendhunter.com/trends/matter-collection), this bright and bubbly yellow notebook compiles pages of blank graph paper and [quirky heartfelt quotations](https://www.trendhunter.com/slideshow/quote-display-device) from the company's international followers. Asking the owner what matters to them, the Matter 2011 Sketchbook provokes reflection on one's own life, just in the way one should when [writing or doodling in a journal](https://www.trendhunter.com/trends/worlds-simplest-journalling-guide). ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 62% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What's Driving This Trend - **Personal Reflection:** Opportunity for products that encourage introspection and self-expression. - **Quirky Design:** Potential for unique and playful product aesthetics to stand out in the market. - **Interactive Engagement:** Demand for products that foster interaction and engagement with users. ### Who This Affects Most - **Stationery:** Innovative stationery products that provide a unique user experience. - **Gift and Novelty:** Opportunity for creative and whimsical gift products that inspire personal reflection. - **Art and Design:** Market for art supplies and notebooks that combine functionality with creative design elements. ## Related on Trend Hunter - [Cubic Minimalist Memo Pads](https://www.trendhunter.com/trends/memo-block.md) - [Modular Refillable Notebook Systems](https://www.trendhunter.com/trends/notebook-system.md) - [Pleated Paper Designs](https://www.trendhunter.com/trends/moleskine-and-issey-miyake.md) - [Elegant Analog Note Systems](https://www.trendhunter.com/trends/note-taking-kit.md) - [Pottery-Inspired Artful Notebooks](https://www.trendhunter.com/trends/kintsugi-art.md) - [Clinical Bed Notebooks](https://www.trendhunter.com/trends/hospital-bed-notebook.md) - [Hybrid Luxe Card Holders](https://www.trendhunter.com/trends/noteanote.md) - [Daily Reflection Prompts](https://www.trendhunter.com/trends/spark-deeper.md) - [Mindful Writing Ritual Pens](https://www.trendhunter.com/trends/qui-magnetic-pencil-system.md)