# Imaginative Child Curiousity Ads Matteo Pozzi Answers Children's Questions Via Wonderful Artwork By Kyle Towers | Published 2013-03-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/matteo-pozzi References: [123inspiration](http://www.123inspiration.com/cam-curioosity-creative-advertising-campaign/) & [behance.net](http://www.behance.net/matteopozziart) This series of [brilliant ads](https://www.trendhunter.com/trends/kiehls-response) by Matteo Pozzi answers questions to curious children through [imaginative and surreal imagery](https://www.trendhunter.com/trends/canva-spotlights). The concepts behind the answers are incredibly well executed, and are so ingenious that they almost seems plausible -- especially to kids. An example of one of the ads includes the question, "How do fish breathe?" Milano Pozzi answers this question by depicting a small body of water with straws that resemble water flora. It suggests that the fish breaths out of the straws. The project was done for Cam, which is a baby product company in Italy, so it could not be more fitting. The campaign effectively reaches its target market through the [curiosity of children](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us) and thus capturing parent's hearts. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 68% | Activity: 41% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Imaginative Advertising:** There is a growing trend in advertising that uses imaginative and surreal imagery to capture the attention of viewers, particularly children. - **Answering Curiosity:** Answering questions from curious children through creative artwork is becoming a popular trend in advertising, sparking wonder and engagement. - **Targeting Children's Curiosity:** Brands are increasingly focusing on tapping into children's natural curiosity to effectively reach their target market and capture the attention of parents. ### Who This Affects Most - **Advertising and Marketing:** The advertising and marketing industry can leverage imaginative child curiosity ads to create captivating campaigns and increase brand awareness. - **Children's Products:** Child-oriented companies, such as baby product companies like Cam, can take advantage of answering children's questions through artwork to promote their products and build brand loyalty. - **Art and Design:** The art and design industry has the opportunity to collaborate with brands to create visually stunning and imaginative ads that engage both children and parents. ## Related on Trend Hunter - [Imaginative Children's Holiday Campaigns](https://www.trendhunter.com/trends/childrens-holiday-campaign.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Creativity Time Capsules](https://www.trendhunter.com/trends/campaign-for-creativity.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Gamified Children's Care Products](https://www.trendhunter.com/trends/babyfirst-brand.md) - [Plant-Based QSR Campaigns](https://www.trendhunter.com/trends/confusing-times.md)