# Glamorous Grunge Editorials The Twin Magazine Matteo Montanari Photoshoot is Upscale and Urban By Jordy E | Published 2014-12-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/matteo-montanari References: [wearesodroee](http://wearesodroee.com/2014/11/18/lindsey-2/lindsey-wixson-by-matteo-montanari-for-twin-magazine-11-fall-winter-2014-2015-8) & [twinfactory](http://www.twinfactory.co.uk) The Twin Magazine Winter 2014 editorial produced by photographer Matteo Montanari showcases a series of grungy and upscale ensembles. Model Lindsey Wixson displayed the looks in front of bold graffiti displays, brick walls and gritty gates, making for a markedly [urban display of fashion](https://www.trendhunter.com/trends/back-to-the-city). Stylist Noami Miller assembled an assortment of [street-appropriate ensembles](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25) for this Twin Magazine series. Given the busy city backdrop, Miller selected bomber jackets, loose fitting trousers and [distressed denim](https://www.trendhunter.com/trends/the-october-collection), pieces that one would expect to find within everyday metropolitan ensembles. While these outfits may be commonly associated with busy cities, Twin Magazine mixed up the lot with wet, free-flowing tresses. This made Wixson appear all the more casual and avant-garde, especially when paired with leather and fur trim. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 71% | Activity: 47% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Grunge Fashion:** Disruptive innovation opportunity: Develop sustainable and eco-friendly alternatives to distressed denim and leather. - **Urban Street Style:** Disruptive innovation opportunity: Create a digital platform that connects local streetwear designers with urban fashion enthusiasts. - **Avant-garde Hair:** Disruptive innovation opportunity: Introduce personalized and interactive AR hair styling apps that allow users to virtually experiment with bold avant-garde looks. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Implement blockchain technology to transparently track the sustainability and ethical practices of fashion brands. - **Streetwear:** Disruptive innovation opportunity: Develop smart fabrics that have built-in climate control and air purification capabilities for urban streetwear. - **Beauty:** Disruptive innovation opportunity: Create AI-powered virtual beauty try-on experiences that accurately simulate avant-garde hair and makeup styles. ## Related on Trend Hunter - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md)