# Immersive Brand Attractions This Mattel Experience Brings TV Characters to Life in Liverpool By Rebecca Byers | Published 2016-02-22 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/mattel-popup References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-mattel-offers-first-look-branded-play-attraction/brands/article/1384332) This immersive [Mattel](https://www.trendhunter.com/trends/barbie-dream-fest) pop-up recently opened its doors at an entertainment center located within Albert Dock's Hall in [Liverpool](https://www.trendhunter.com/trends/fan-set-card-collections). The playful attraction features a variety of activities for children and families to enjoy and stars favorite characters from series' such as Thomas the Tank Engine, Bob The Builder and Fireman Sam. Young guests of the pop-up will be able to participate in activities , like helping Thomas the Tank Engine return to his island of Sodor, while they will also be able to take part in a construction apprenticeship with Bob the Builder and his partner Wendy. The playful Mattel pop-up will feature separate zones for each of the participating characters, while it also boasts an area for families to relax and grab a bite to eat. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 57% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **Immersive Brand Attractions:** Brands can create their own immersive pop-up experiences for customers to fully engage with their products and characters. - **Experiential Marketing:** Companies can enhance customer engagement and brand loyalty by creating hands-on, interactive experiences with their products and characters. - **Child-focused Entertainment:** Businesses can capitalize on the trend of immersive experiences for children, creating opportunities for kids and families to engage with beloved characters and franchises. ### Where This Applies - **Entertainment:** Companies in the entertainment industry can create immersive experiences for their audiences, enhancing their products and driving engagement. - **Retail:** Retail companies can create immersive pop-up shops featuring their products and characters, driving foot traffic to their stores and increasing sales. - **Hospitality:** Hotels and resorts can incorporate immersive brand experiences for families and children, creating unique and memorable stays for their guests. ## Related on Trend Hunter - [Miniature Collectible Pop-Ups](https://www.trendhunter.com/trends/world-of-miniverse.md) - [Interactive Play Experiences](https://www.trendhunter.com/trends/superpower-academy.md) - [Dish-Inspired Plushie Pop-Ups](https://www.trendhunter.com/trends/jellycats-fish-chips.md) - [Doll-Centric Festival Experiences](https://www.trendhunter.com/trends/barbie-dream-fest.md) - [Dynamic Immersive Play Museums](https://www.trendhunter.com/trends/superpower-studios-initiative.md) - [Playful Restaurant Pop-Ups](https://www.trendhunter.com/trends/restaurant-of-imagination.md) - [Family-Friendly Interactive Museums](https://www.trendhunter.com/trends/superpower-studios.md) - [Events-Focused Retail Spaces](https://www.trendhunter.com/trends/the-brick-spot.md) - [Viral Collectible Toy Pop-Ups](https://www.trendhunter.com/trends/popup-in-singapore.md)