# Summer-Ready Toy-Branded Clothing The Mattel Barbie Film Merch Collection is Expansive By Michael Hemsworth | Published 2023-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mattel-barbie-film-merch References: [hypebeast](https://hypebeast.com/2023/8/mattel-official-barbie-the-movie-merch-info) & [creations.mattel](https://creations.mattel.com/collections/barbie-the-movie#?page=1) The [Mattel](https://www.trendhunter.com/trends/barbie-mattel-movies-new-releases) Barbie film merch collection has been released as an official range of clothing and accessories perfect for avid fans of the movie and toys to pick up this summer. The collection includes a number of garments with slogans and imagery pulled straight from the film to make it perfect for fans to pick up. The various clothing and accessories are paired with home goods like [mugs](https://www.trendhunter.com/trends/glamorized-drinkware-collections-the-barbie-x-stanley-collaboration-feature), mousepads and more that also show off some of the most recognizable lines and characters from the film. The Mattel Barbie film merch collection also features a total of eight Barbie dolls, Barbie's pink convertible and even the Mega Barbie The Movie Replica DreamHouse Building Kit. The full product range is available directly from the brand. Image Credit: Mattel, [hypebeast](https://hypebeast.com/2023/8/mattel-official-barbie-the-movie-merch-info), [creations.mattel](https://creations.mattel.com/collections/barbie-the-movie#?page=1) ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 61% | Activity: 30% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Film Merchandise:** The collection includes a number of garments with slogans and imagery pulled straight from the film to make it perfect for fans to pick up. - **Toy-branded Clothing:** The Mattel Barbie film merch collection has been released as an official range of clothing and accessories perfect for avid fans of the movie and toys to pick up this summer. - **Character-branded Home Goods:** The various clothing and accessories are paired with home goods like mugs, mousepads and more that also show off some of the most recognizable lines and characters from the film. ### Where This Applies - **Film Merchandising:** The Mattel Barbie film merch collection offers a wide range of clothing, accessories, and home goods, creating opportunities to expand film merchandise offerings beyond traditional mediums. - **Fashion:** The Barbie film merch collection presents a new opportunity for fashion brands to collaborate and create toy-branded clothing lines that capture the imagination of fans and collectors alike. - **Home Goods:** The inclusion of home goods in the Mattel Barbie film merch collection opens up possibilities for home goods brands to venture into character-branded products and tap into the nostalgia and affinity of fans. ## Related on Trend Hunter - [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md) - [Toy-Themed Film Figurines](https://www.trendhunter.com/trends/funko-pop-movies-barbie.md) - [Film-Celebrating Pool Floaties](https://www.trendhunter.com/trends/funboy-x-barbie-the-movie-collection.md) - [Doll-Inspired Movie Launches](https://www.trendhunter.com/trends/barbie-mattel-movies-new-releases.md) - [Toy-Branded Media Content](https://www.trendhunter.com/trends/mattel.md) - [Doll-Themed Dog Collections](https://www.trendhunter.com/trends/canada-pooch-x-barbie.md) - [Doll-Themed Washable Rugs](https://www.trendhunter.com/trends/barbie-x-ruggable.md) - [Exclusive Toy-Inspired Candy Bars](https://www.trendhunter.com/trends/barbie-chocolate-bars.md) - [Iconic Doll Accessory Collaborations](https://www.trendhunter.com/trends/barbie-x-aldo-2024.md)