# Willowherb Skin Moisturizers Origins' Matte Moisturizer Contains Natural Ingredients By Mishal Omar | Published 2017-09-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/matte-moisturizer References: [origins](http://www.origins.com/product/15352/48069/skincare/moisturize/moisturizers/original-skintm/matte-moisturizer-with-willowherb) The natural skincare brand Origins is now offering a uniquely formulated Matte Moisturizer that offers an array of benefits for facial skin. The product is part of the Original Skin collection and due to its [matte finish](https://www.trendhunter.com/trends/mattifying-face-stick), it is quite distinct from most moisturizing products and best suited for [oily skin](https://www.trendhunter.com/trends/dewy-milk-moisturizer), although those with dry or normal skin are also able to benefit from it. The product is described as a "lush water cream" and contains [natural ingredients](https://www.trendhunter.com/trends/wylder-organics) like pink rock rose and willowherb. The willowherb plant is known for its antibacterial, antioxidant and anti-inflammatory qualities, making this Matte Moisturizer one that is ideal for those with acne-related skin issues, as well as for those with sensitive skin. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 19% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural Skincare:** Opportunity for developing skincare products that utilize natural ingredients for improved skin health. - **Matte Finish:** Potential for creating beauty products with a matte finish to cater to customers with oily skin. - **Acne-related Skincare:** Innovation opportunities in developing skincare products that target acne and have antibacterial, antioxidant, and anti-inflammatory properties. ### Where This Applies - **Beauty and Cosmetics:** The beauty industry can leverage the trend of natural skincare and develop more products with natural ingredients for improved skin health. - **Personal Care:** Opportunity for the personal care industry to create matte finish products for individuals with oily skin, expanding options for this target market. - **Skincare:** The skincare industry can explore innovative solutions that target acne-related issues and utilize natural ingredients with antibacterial, antioxidant, and anti-inflammatory properties. ## Related on Trend Hunter - [Gentle Multi-Action Moisturizers](https://www.trendhunter.com/trends/clear-confidence-moisturizer.md) - [Food Waste-Based Moisturizers](https://www.trendhunter.com/trends/great-skin-moisturizer.md) - [Botanical Retinol Gel Creams](https://www.trendhunter.com/trends/botanical-retinol.md) - [Natural-Origin Moisturizing Creams](https://www.trendhunter.com/trends/naturalorigin-moisturizing-creams.md) - [Refreshing Tea-Tree-Infused Creams](https://www.trendhunter.com/trends/water-gel-cream.md) - [Non-Comedogenic Moisturizers](https://www.trendhunter.com/trends/barrier-build-skin-protectant-cream.md) - [Oil-Balancing Milky Moisturizers](https://www.trendhunter.com/trends/dewy-milk-moisturizer.md) - [Post-Workout Face Moisturizers](https://www.trendhunter.com/trends/cliniquefit.md) - [Ultra-Hydrating Medicated Moisturizers](https://www.trendhunter.com/trends/medicated-moisturizer.md)