# Cement-Made Timepieces The 'Cemento' Matte Black Watch is Crafted from Durable Materials By Michael Hemsworth | Published 2016-03-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/matte-black-watch References: [damngeeky](http://www.damngeeky.com/2016/03/12/40077/giuliano-mazzuoli-cemento-is-the-worlds-first-cement-dial-wristwatch.html) & [giulianomazzuoli.it](http://www.giulianomazzuoli.it) At first glance, the 'Cemento' doesn't look like just any matte black watch, but rather sets itself apart with a Brutalist design aesthetic. Designed by Giuliano Mazzuoli, the 'Cemento' watch is, as the name suggests, crafted using cement to fashion the casing of the timepiece. Purported to be the world's first timepiece crafted using cement, the 'Cemento' wristwatch is crafted using a building material, but finished to perfection. The sleek [cement casing](https://www.trendhunter.com/trends/tissot-rockwatch) has been sculpted and crafted seamlessly to create a timepiece worthy of even the most discerning of connoisseurs. The watch features a [self-winding automatic movement](https://www.trendhunter.com/trends/zenith-defy-skyline-cx-edition) with a 40-hour power reserve to boot. The 'Cemento' matte black watch is set to be made available for purchase at a price point of $4,900, although the exact availability remains unknown at the time of publication. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 59% | Activity: 56% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Key Themes Behind This Trend - **Concrete Timepieces:** Designing watches from building materials is an innovative idea for creating unique wristwatches. - **Brutalist Design Aesthetic:** Utilizing the architectural design style of Brutalism creates timepieces with a distinctive look. - **Self-winding Movement:** Integrating self-winding automatic movements into concrete watches establishes an unconventional innovation. ### Where This Applies - **Luxury Watches:** Incorporating high-end materials into watch designs is a potential innovation opportunity for the luxury watch industry. - **Construction Materials Manufacturing:** Expanding the utilization of building materials for non-traditional purposes could be a game-changer for the construction materials manufacturing sector. - **Fashion Accessories:** Exploring unconventional materials for fashion accessories could be a major disruptive innovation opportunity for the fashion industry. ## Related on Trend Hunter - [Concrete Art-Inspired Watches](https://www.trendhunter.com/trends/big-bang-meca10.md) - [Matte Black Ceramic Wristwatches](https://www.trendhunter.com/trends/br-03-cyber-ceramic.md) - [Brutalist-Inspired Sleek Timepieces](https://www.trendhunter.com/trends/b1.md) - [Chic Ceramic-Made Timepieces](https://www.trendhunter.com/trends/panerai-luminor-gmt-ceramica-pam01460.md) - [Bodacious Blacked-Out Timepieces](https://www.trendhunter.com/trends/vero-hooligan-nightfall-watch.md) - [Brooding Chic Ceramic Timepieces](https://www.trendhunter.com/trends/panerai-luminor-gmt-power-reserve-ceramica.md) - [Stealthy All-Black Timepieces](https://www.trendhunter.com/trends/unimatic-x-maxfield-modello-tre-u3sm-chronograph-watch.md) - [Stealthy Blacked-Out Timepieces](https://www.trendhunter.com/trends/unimatic-allblack-series.md) - [Demure Meteorite Dial Timepieces](https://www.trendhunter.com/trends/formex-essence-ceramica-dark-matter.md)