# Matte Automotive Finishes Lambourghini Showcases Flat Paint Jobs at NAIAS 2009 By Elsa Blaine | Published 2009-02-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/matte-automotive-finishes-lambourghini-naias References: [blogrdomain](http://blog.cardomain.com/2009/01/12/matte-blue-lambos-at-naias/) Matte automotive finishes are on the cutting edge, as seen this year in the [Lamborghini](https://www.trendhunter.com/trends/lamborghini-f1-concept) booth at the National American International Auto Show in Detroit. The [luxury Italian sports car manufacturer](https://www.trendhunter.com/trends/lamborghini-and-orlebar-brown) showed three uber-cool models with the flat paint jobs. The matte blue Lamborghini almost looks like an artist’s rendition with the aggressively surreal paint finish. This trend to the un-shiny look heightens the current drift away from shiny chrome wheels to a tougher black rim. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 75% | Activity: 21% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Matte Automotive Finishes:** The trend towards matte automotive finishes presents opportunities for companies to develop innovative paint technology that offers a unique and sophisticated look. - **Un-shiny Look:** The shift towards un-shiny automotive finishes creates opportunities for manufacturers to explore alternative materials and finishes that appeal to consumers seeking a more rugged and distinctive aesthetic. - **Drift Away From Chrome:** The move away from shiny chrome wheels opens up opportunities for companies to create and market black rims as a fashionable and edgy alternative. ### Industries Being Reshaped - **Automotive Paint Technology:** The trend of matte automotive finishes creates an opportunity for the automotive paint technology industry to develop new formulas and techniques that provide a flat, yet durable, finish. - **Automotive Materials:** The demand for un-shiny automotive finishes opens up possibilities for the automotive materials industry to create and supply new materials that achieve the desired matte aesthetic while meeting safety and durability standards. - **Wheel Manufacturing:** The shift away from chrome wheels creates a disruption opportunity for the wheel manufacturing industry to focus on producing black rims with innovative designs and materials, catering to the growing consumer preference for a tougher and more stylish look. ## Related on Trend Hunter - [Dark Tonal Sportscars](https://www.trendhunter.com/trends/maserati-mc20-notte-edition.md) - [Stealth Racer Designs](https://www.trendhunter.com/trends/lamborghini-f1-concept.md) - [Color-Showcasing Model Cars](https://www.trendhunter.com/trends/paint-chip.md) - [Luxury Auto-Branded Fashion Lines](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini.md) - [Blacked-Out Sportscar Spec Packages](https://www.trendhunter.com/trends/mulliner-blackline.md) - [Car Color-Changing Technology](https://www.trendhunter.com/trends/car-color-changing-technology.md) - [Color-Changing Outdoor SUV Concepts](https://www.trendhunter.com/trends/600-premium-aap-build.md) - [Car-Matching Paint Collections](https://www.trendhunter.com/trends/porsche-x-backdrop-paint-collection.md) - [Rear-Wheel Drive Supercars](https://www.trendhunter.com/trends/huracan-tecnica.md)