# The Connection Between Sleep and Memory Matt Walker Explains How to Hack Your Memory with Sleep By Ell Smith | Published 2020-10-30 | Keynote Trends Source: Trend Hunter, https://www.trendhunter.com/trends/matt-walker References: [ted](https://www.ted.com/speakers/matthew_walker) & [sleepdiplomat](https://www.sleepdiplomat.com/) In a TED Talk entitled 'Hacking Your Memory --- With Sleep' scientist Matt Walker walks the viewer through the different ways the brain and sleep are connected, and how a good night's sleep can change the way memories are stored. Walker appeals to the listener by stating that sleep may be "your secret memory weapon." Science has taught us that sleep is important to memory function in multiple ways. First, you must get a good night's sleep before learning in order to fully retain the information. With that same logic, Walker explains, without sleep the brain's [memory circuits](https://www.trendhunter.com/trends/neuriva-memory-3d) fail to hold onto new information. More than that, Walker continues by saying that in addition to getting a good sleep before learning, you have to get a good sleep after learning as well, in order to "hit the save button on what you know." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 17% | Activity: 61% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Keynote Trends](https://www.trendhunter.com/keynotetrends) ## Key Themes ### Key Themes Behind This Trend - **Sleep and Memory Connection:** Disruptive innovation opportunity: Develop technologies or techniques to enhance sleep quality and duration for improved memory function. - **Memory Retention Through Sleep:** Disruptive innovation opportunity: Create products or services that optimize sleep before and after learning to enhance memory retention. - **Sleep as a Memory Weapon:** Disruptive innovation opportunity: Explore sleep-enhancing strategies that can be utilized as a competitive advantage in learning and memory retention. ### Where This Applies - **Sleep Technology:** Disruptive innovation opportunity: Design and manufacture advanced sleep devices or apps that regulate and enhance sleep for better memory consolidation. - **Education and E-learning:** Disruptive innovation opportunity: Integrate sleep-related methodologies into educational platforms and programs to optimize memory retention and learning outcomes. - **Wellness and Self-care:** Disruptive innovation opportunity: Develop holistic sleep solutions, products, and services that promote optimal memory function and overall well-being. ## Related on Trend Hunter - [Sleep-Focused Hotel Rooms](https://www.trendhunter.com/trends/sleep-lab-rooms.md) - [Sleep Hygiene Series](https://www.trendhunter.com/trends/sleep-training-for-grownups.md) - [Sleep-Recovering Coaching Apps](https://www.trendhunter.com/trends/sleep-reset-app.md) - [Advanced Brain-Cooling Pillows](https://www.trendhunter.com/trends/brain-sleep-pillow.md) - [Memory Improvement Tools](https://www.trendhunter.com/trends/memory-flashcards.md) - [Slumber-Inducing Wearables](https://www.trendhunter.com/trends/sleep-devices.md) - [Vibroacoustic Sleeping Mats](https://www.trendhunter.com/trends/mindlax-sleeping-mat.md) - [Innovative Advanced Pillow Technologies](https://www.trendhunter.com/trends/brain-sleep.md) - [Neuroscientist-Backed Brain Health Series](https://www.trendhunter.com/trends/brain-health.md)