# Celebrity Interaction Campaigns Doctor Who's Matt Smith Answers Questions via Facebook By leewashington | Published 2011-09-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/matt-smith-questions References: [facebook](http://www.facebook.com/DoctorWho) & [facebook](http://www.facebook.com/photo.php?fbid=273447152669319&set=a.159690550711647.44465.127031120644257&type=1&theater) The latest incarnation of The Doctor, Matt Smith is currently available to answer questions via the VYou platform on the Doctor Who [Facebook](https://www.trendhunter.com/trends/interactive-game-streaming) page, following a trend of increasing amounts of content available within Facebook itself. Over ten weeks, Matt Smith will answer five questions with fans also having the opportunity to record their own responses, submit their own questions for Matt Smith to answer and voting on which questions they'd like to be answered next. **Implications** - Brands and entertainment channels are increasingly using [Facebook to reach out to fans](https://www.trendhunter.com/trends/smilesflow) and [build a community](https://www.trendhunter.com/trends/pretzel-crust-island). In addition, the sheer number of members means that the website has become a web in itself with many people no longer surfing the web as they did in the '90s but spending time within the confines of Facebook itself, consuming content and sharing with friends. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Interaction Campaigns:** Brands and entertainers can leverage social media platforms such as Facebook to build a community and create interactive campaigns that engage their fans. - **Vyou Platform:** The VYou platform makes it easy for brands to create interactive campaigns by allowing celebrities to answer fans' questions in video format. - **Content Within Facebook:** As Facebook becomes a web in itself, brands can benefit from creating content that is exclusive to the platform and that reaches its vast audience. ### Sectors Adopting This - **Entertainment Industry:** The entertainment industry can leverage interactive campaigns on social media platforms like Facebook to promote their properties and engage their fans. - **Branding and Marketing Industry:** Branding and marketing professionals can help their clients create interactive campaigns that use social media platforms like Facebook to engage their target audiences. - **Social Media Industry:** Social media professionals can help brands and entertainers create effective content campaigns, using platforms like VYou, within Facebook's ecosystem. ## Related on Trend Hunter - [Question-Asking Social Features](https://www.trendhunter.com/trends/ask-me-anything.md) - [Fan-Focused Engagement Platforms](https://www.trendhunter.com/trends/avani-gregg.md) - [AI Celebrity Chats](https://www.trendhunter.com/trends/ai-celebrity-chats.md) - [Celebrity Communication Solutions](https://www.trendhunter.com/trends/vibling.md) - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [Digital Fan Engagement Platforms](https://www.trendhunter.com/trends/digital-fan-engagement.md) - [Interactive Game Streaming Services](https://www.trendhunter.com/trends/interactive-game-streaming.md) - [Interactive AI Reality Series](https://www.trendhunter.com/trends/rival-peak.md) - [Sports-Fan-Inspired Beauty Campaigns](https://www.trendhunter.com/trends/eyes-lips-face-fandom.md)