# Potato Chip Cupcakes These Potato Chip Confectionaries by Matt Robicelli are Savory and Sweet By M | Published 2014-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/matt-robicelli References: [seriouseats](http://www.seriouseats.com/2014/06/bake-the-book-pecan-potato-chip-cupcakes.html) & [amazon](http://www.amazon.com/Robicellis-Cupcakes-Decidedly-Grown-Up-Recipes/dp/0670785873/?tag=trenhunt0f-20) Chef and baker Matt Robicelli created this decadent recipe for pecan [potato chip cupcakes](https://www.trendhunter.com/trends/candy-bar-inspired-cupcake) that creatively combines the sugary taste of baked goods with the crunchy, salty texture of ruffled chips. Robicelli is one of the authors behind the ‘Robicelli: A Love Story, With Cupcakes’ cookbook that teaches wannabe bakers how to make yummy, out of this world cupcakes. One of the recipes included is this pecan potato chip cupcake that sumptuously blends sweet and salty flavors together in a unique way. The cupcake begins with a vanilla cake based filled with [crunchy potato chips](https://www.trendhunter.com/trends/folded-potato-chips) and pecan bits. The cupcake is topped with a luxurious [vanilla buttercream](https://www.trendhunter.com/trends/cupcake-bites) drizzled with bourbon butterscotch sauce. More pecan and chip bits are sprinkled on top of the cupcake for an added layer of crunch. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Savory-sweet Combos:** Opportunity for creating unique flavor combinations that combine sweet and savory elements. - **Crunchy Textures:** Opportunity for incorporating crunchy textures into traditionally soft and smooth desserts. - **Gourmet Cupcakes:** Opportunity for elevating the cupcake trend by incorporating high-quality ingredients and innovative flavors. ### Sectors Adopting This - **Food and Beverage:** Innovation opportunity for chefs and bakers to create unique and indulgent desserts. - **Bakery:** Opportunity for bakeries to stand out by offering unconventional cupcake flavors and textures. - **Cookbooks:** Opportunity for cookbook authors to include recipes that feature unexpected flavor combinations and techniques. ## Related on Trend Hunter - [Chip-Infused Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-big-cup-with-potato-chips.md) - [Collaboration Snack Chip Cookies](https://www.trendhunter.com/trends/pringlicious-cookie.md) - [Collaboration Cupcake Desserts](https://www.trendhunter.com/trends/chocolate-salted-pretzel-buttercream-cupcake.md) - [Chip-Created Mashed Potatoes](https://www.trendhunter.com/trends/lays-potato-chip-to-potato-dish.md) - [Collaboration Pickle-Flavored Cupcakes](https://www.trendhunter.com/trends/pickle-cupcake.md) - [Sweetened Potato Chip Snacks](https://www.trendhunter.com/trends/lays-sweet-salty-dipped-clusters.md) - [Potato Chive Chocolates](https://www.trendhunter.com/trends/mashed-potato-swirl.md) - [Triple-Cheese Mashed Potato Cups](https://www.trendhunter.com/trends/mashed-potato-cups.md) - [Seasonal Salted Pecan Cupcakes](https://www.trendhunter.com/trends/gooey-salted-pecan.md)