# Cruelty Free Luxury Bags Matt & Nat Launched a Fully Vegan Collection in time for the spring By Grace Mahas | Published 2019-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/matt-nat References: [mattandnat](https://mattandnat.com/shop/) & [mattandnat](https://mattandnat.com/blog/the-luxury-collection-ss19-studio-901/) Matt & Nat, the popular [vegan leather brand](https://www.trendhunter.com/trends/vegan-leather-purses), recently launched a new SS19 Studio Collection. The bags and backpacks are designed in its Montreal headquarters, with [clean lines and subtle details](https://www.trendhunter.com/trends/kzk-studio) characterizing them. The new collection is perfect for the modern working woman, who is looking for high-quality, cruelty free bags and backpacks. The SS19 Studio Collection's colors are a mix of whites, greens, and browns that are perfect for the warmer weather. The materials are designed with care and will soften with time. The Collection is available at Matt & Nat retailers in Canada, and is also available online to consumers throughout North America, the UK, and Europe. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 34% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Vegan Luxury Bags:** The trend of cruelty-free luxury bags presents an opportunity for brands to tap into the growing demand for sustainable and ethical fashion. - **SS19 Studio Collection:** The release of the SS19 Studio Collection highlights the trend of clean lines and subtle details in bag design, offering innovative options for fashion-forward consumers. - **Online Retail Expansion:** The expansion of online availability for the Matt & Nat collection showcases the trend of increasing accessibility to ethical fashion, providing opportunities for brands to reach a wider customer base. ### Industries Being Reshaped - **Fashion and Accessories:** The fashion and accessories industry can capitalize on the trend of cruelty-free luxury bags by incorporating sustainable and vegan practices into their product offerings. - **E-commerce:** The growth of online retail in the fashion industry presents opportunities for e-commerce platforms to cater to the demand for ethical and sustainable fashion brands like Matt & Nat. - **Retail and Consumer Goods:** Retailers specializing in cruelty-free fashion, like Matt & Nat, have the opportunity to expand their customer base and increase sales by offering their products online and in brick-and-mortar stores. ## Related on Trend Hunter - [Comforting Vegan Handbag Capsules](https://www.trendhunter.com/trends/espe-1.md) - [Vegan Leather Collection Launches](https://www.trendhunter.com/trends/fw25-vegan-leather.md) - [Understated Vegan Leather Handbags](https://www.trendhunter.com/trends/espe-ss24.md) - [Affordable Quiet Luxury Handbags](https://www.trendhunter.com/trends/josiie-bag.md) - [Plastic-Free Circular Bags](https://www.trendhunter.com/trends/stella-mccartney-3.md) - [Luxury Leather Bag Collections](https://www.trendhunter.com/trends/sonder-collection.md) - [Travel-Inspired Handbag Capsules](https://www.trendhunter.com/trends/patricia-nash-designs-bags.md) - [Vegan Leather Purses](https://www.trendhunter.com/trends/vegan-leather-purses.md) - [Animal-Free Material Purses](https://www.trendhunter.com/trends/gucci-horsebit-1955-bag.md)