# Dizzying Bay Bridge Photography WordPress Founder Matt Mullenweg Crosses the Bay Bridge Cables By Andrew Sztein | Published 2013-03-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/matt-mullenweg References: [laughingsquid](http://laughingsquid.com/bay-bridge-cable-walk-photos-by-wordpress-founder-matt-mullenweg/) & [ma.tt](http://ma.tt/2013/02/bay-bridge-cable-walk/) When you're the founder of [WordPress](https://www.trendhunter.com/trends/100year) and have tons of money and clout like Matt Mullenweg does, you can do pretty much anything you want. Matt Mullenweg therefore decided that he was going to spend a day crossing San Fransico's Bay Bridge, the hard way. Instead of walking or driving across like a normal, non-extreme, regular Joe, the social media entrepreneur climbed the cables and took these [breathtaking shots](https://www.trendhunter.com/trends/myphotossite) of the entire Bay Area. Mullenweg was given the opportunity to explore the vertigo-inducing highs of the bridge by [the Bay Lights project](https://www.trendhunter.com/trends/craig-karl2) that allows people to walk up to the bridge's first tower, which is 526 feet high. Around 280,000 cars cross the bridge every day, making it the second busiest bridge in the world. The shots that Matt Mullenweg was able to obtain on the bridge are dizzying and impressive. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 8% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders) ## Key Themes ### What's Driving This Trend - **Extreme Photography:** Entrepreneurs can leverage the trend of extreme photography to create engaging content and promote their brand on social media. - **Vertigo-inducing Experiences:** Industries can create unique experiences that challenge customers' fears and offer a thrill, like the Bay Lights project allowing people to walk up to the Bay Bridge's tower. - **Adventure Tourism:** Tourism and travel industries can offer adventure tourism packages that allow people to engage in challenging and unique experiences, such as climbing the Bay Bridge cables or other iconic structures. ### Who This Affects Most - **Social Media:** Social media industries can foster user-generated extreme photography content and promote it to drive user engagement and brand awareness. - **Tourism:** The tourism industry can create adventure tourism packages that provide unique experiences like climbing iconic structures such as the Bay Bridge. - **Entertainment:** The entertainment industry can create content using extreme photography to attract and engage audiences, such as adventure films or social media campaigns. ## Related on Trend Hunter - [Artful Cartoonish Canal Bridges](https://www.trendhunter.com/trends/canal-skybridge.md) - [Spirally Viewpoint Bridge Designs](https://www.trendhunter.com/trends/g-clef-bridge.md) - [Poised Medieval-Themed Buildings](https://www.trendhunter.com/trends/tintagel-castle-footbridge.md) - [Welded Steel Cantilevered Footbridges](https://www.trendhunter.com/trends/sculptural-footbridge.md) - [Taiwan Coastal Bridges](https://www.trendhunter.com/trends/the-danjiang-bridge.md) - [Block-Long Timber Bridges](https://www.trendhunter.com/trends/timber-bridge.md) - [Photographic Winery Experiences](https://www.trendhunter.com/trends/winery-experience.md) - [Creator-Friendly Initiatives](https://www.trendhunter.com/trends/creatorcentric-billboard.md) - [Pedestrian Viaduct Extension](https://www.trendhunter.com/trends/vincent-boutin.md)