# Passersby Clipboard Captures This Matt Kalinowski Project is Ambitious and Offbeat By Josh Triantafilou | Published 2012-06-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/matt-kalinowski References: [photographyserved](http://www.photographyserved.com/gallery/MEET-CAMPAIGN/3627503) & [mattkalinowski](http://www.mattkalinowski.com/index.php) Boston-based photographer Matt Kalinowski's recent series 'Meet Campaign' depicts everyday people against an over-sized clipboard backdrop. Over a period of two and a half days, Kalinowski [photographed more than 750 passersby](https://www.trendhunter.com/trends/frames-booth). Looking through the photographs, one gets a feel for the street scene in which it is set. Of course, the feel of a place and the people who inhabit it can change dramatically depending on the time of day; however, even in the few photographs featured here, Matt Kalinowski has captured a fairly broad array of people. Currently, the photography is being used for a [public art display](https://www.trendhunter.com/trends/beige-billboards) commissioned by the [Boston Redevelopment Authority](https://www.trendhunter.com/trends/dreambooth). In the Down Crossing area of the city, Kalinoski's photographs have been wrapped around the Old Filine's Basement Building in order to showcase Bostonians to Bostonians. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 24% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Street Photography:** Disruptive innovation opportunity: Develop a new platform or app that connects street photographers with potential subjects, making it easier to capture authentic and diverse portraits. - **Public Art Displays:** Disruptive innovation opportunity: Create interactive public art installations that incorporate technology, allowing viewers to interact with and contribute to the artwork. - **Community Engagement:** Disruptive innovation opportunity: Utilize photography as a tool for community building, fostering connections and dialogue among diverse groups of people. ### Where This Applies - **Photography:** Disruptive innovation opportunity: Develop innovative camera technology or accessories that enhance the street photography experience. - **Tech and Art Integration:** Disruptive innovation opportunity: Combine technology and art to create immersive digital experiences, blurring the lines between traditional art forms and digital mediums. - **Social Impact:** Disruptive innovation opportunity: Build platforms or organizations that leverage art to address social issues and promote inclusivity and diversity. ## Related on Trend Hunter - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Vibrant City Installations](https://www.trendhunter.com/trends/craig-karl2.md) - [Interactive Summer Murals](https://www.trendhunter.com/trends/jacquie-comrie.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [Distorted Furniture Street Art](https://www.trendhunter.com/trends/first-kiss-at-last-light.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md)