# Candy-Colored Smock Fashions The Matt Hickmott Preview Collection Pays Homage to 90s Film Imagery By Jana Pijak | Published 2013-08-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/matt-hickmott References: [fuckingyoung.es](http://fuckingyoung.es/matt-hickmott-why-isnt-that-exciting-collection-preview/) & [fuckingyoung.es](http://fuckingyoung.es) Entitled “Why isn’t that exciting?”, this conceptual Matt Hickmott collection preview pays tribute to the styling and suburban imagery of 90s [cult classic Edward Scissorhands](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1). The legendary Tim Burton film that starred Johnny Depp and Winona Ryder is used as inspiration for the designers candy-colored palette of matching pastel pink and blue tones. In addition to being drawn to the film's pastel color inspiration, Matt Hickmott referenced the film's hair-cutting smock silhouettes when creating the key pieces of this [unisex clothing line](https://www.trendhunter.com/trends/the-second-dawn). The talented designer is currently enrolled in the Westpac Young Designer NZ competition with a possible prize of $5000 NZD and a presentation at New Zealand Fashion Week. However his future in the competition pans out, the daring rookie designer is sure to turn heads with his unconventional line of sculpturally layered looks. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 26% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **90s Fashion Nostalgia:** Capitalizing on the nostalgia for the fashion of the 90s and using it as inspiration for contemporary fashion collections. - **Unisex Clothing Line:** Creating genderless clothing that is suitable for all sexes. - **Pastel Color Pallets:** Creating artistic designs and using pastel color pallets for clothing collections. ### Who This Affects Most - **Fashion Industry:** Incorporating unconventional designs in the fashion industry. - **Design Industry:** Using film and cultural history as inspiration for designers and the fashion industry. - **LGBTQ+ Community:** Creating genderless clothing that is inclusive of all sexes and preferences of individuals. ## Related on Trend Hunter - [Cult Film-Inspired Fashion Collections](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Dark Musical-Film-Inspired Capsules](https://www.trendhunter.com/trends/land-of-oz.md)