# All-American Minimalist Photography Matt Henry Captures Retro Red, White and Blue Culture By Sophia Pelka | Published 2012-03-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/matt-henry1 References: [english.mashkulture.net](http://english.mashkulture.net/2011/12/21/matt-henry-photography/) & [matthenryphoto](http://www.matthenryphoto.com/) Matt Henry is a UK-based photographer with a mystifying mastery for [minimalism and tone](https://www.trendhunter.com/trends/profiles-in-color). He works with muted tones and complex composition to create narrative fiction within a still life photograph. His fascination with the 1950s and 1960s is evident within his [retro pieces](https://www.trendhunter.com/trends/vibrant-midcentury-modern), emphasized by an obsession with American consumerism culture. Henry wrestles with the nostalgia often evoked by his work. He was born after the eras that spark his passion, and considers his work a form of cultural escapism. Vintage living is made mystical through Henry's artistic vision. The golden age collection features the cliche favourites of American culture: apple pie, beer and Elvis. The way in which Henry unites simple concept with complex narration of vintage appeal is engaging and memorable. The artist says of his inspiration, "It was an age in which the forces of tradition and conservatism fought head to head with the ever-increasing voices of liberal revolution." ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 48% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Retro Minimalism:** Explore the trend of retro minimalism photography and its potential for digital marketing campaigns. - **Narrative Still Life:** Investigate the rise of narrative still life photography and its potential for museum exhibitions and art installations. - **Cultural Nostalgia:** Examine the trend of capturing cultural nostalgia through vintage still life photography and its potential for fashion and design campaigns. ### Who This Affects Most - **Advertising:** The retro minimalism trend of still life photography has the potential to revolutionize marketing campaigns. - **Art:** Narrative still life photography could disrupt the art world with its ability to create unique and engaging installations and exhibitions. - **Fashion:** Cultural nostalgia captured through vintage still life photography has the potential to become a disruptive trend within the fashion industry. ## Related on Trend Hunter - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Modern Vintage-Inspired Turntables](https://www.trendhunter.com/trends/henry-turntable.md) - [Photographer-Honoring Stamp Collections](https://www.trendhunter.com/trends/ansel-adams.md) - [Photographer-Collab Card Games](https://www.trendhunter.com/trends/artiste-series.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Personal Nostalgic Photo Books](https://www.trendhunter.com/trends/holy-ohio.md) - [Painting-Immersive Photo Exhibits](https://www.trendhunter.com/trends/new-ground-exhibition.md) - [Miniaturized Product Art Photographs](https://www.trendhunter.com/trends/small-muji.md) - [Americana Furniture Debut Capsules](https://www.trendhunter.com/trends/archivism.md)