# Stark Shadow Portraits The Matt Bomer Men's Health Spread is Sexily Revealing By Meghan Young | Published 2010-01-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/matt-bomer-men-s-health References: [justjared.buzznet](http://justjared.buzznet.com/2010/01/27/matt-bomer-heats-up-mens-health/) & [menshealth](http://www.menshealth.com/) Although I never watched nor felt compelled to watch the hit show ‘White Collar,’ after viewing the [Matt Bomer Men’s Health editorial](https://www.trendhunter.com/trends/luxury-menswear-campaign), I’ve strangely had a change of heart. Fine, perhaps it’s not so strange after fully checking out this cutey. Strutting his stuff, the Matt Bomer Men’s Health spread talks about why he was drawn to his ‘White Collar’ character, Neal Caffrey, and how that complex character has influenced him in real life. If you’re interested in what he has to say, make sure to pick up the latest Men’s Health on newsstands now. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 72% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Shadow Portraits in Fashion Photography:** There's an opportunity to incorporate stark shadow portraits in fashion editorials for a unique and captivating look. - **Complex Characters as Inspiration:** The trend of using complex characters, like Neal Caffrey from 'White Collar', as inspiration for real-life persona can be applied to various industries such as personal branding and marketing campaigns. - **Changing Perception Through Photography:** Photography can be used as a tool to change perception, and organizations and businesses can use this trend to promote diversity and inclusion in their visual branding and marketing efforts. ### Who This Affects Most - **Fashion Photography:** The use of stark shadow portraits can disrupt traditional fashion photography and create a visually stunning effect that sets brands apart. - **Personal Branding:** By drawing inspiration from complex characters, individuals can create unique and captivating personal brands that set them apart in their industry. - **Marketing and Advertising:** Changing perception through photography can be a game-changing marketing and advertising strategy for businesses looking to promote diversity and inclusion in their brand image. ## Related on Trend Hunter - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Comprehensive Men's Health Platforms](https://www.trendhunter.com/trends/mens-health-platform.md) - [Series-Inspired Bakery Bundles](https://www.trendhunter.com/trends/hot-fellas-bakery-bundle.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Men-Focused Everyday Wear Lines](https://www.trendhunter.com/trends/skims-mens.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md)