# Sensual Influencer Photography Matt Adam's Latest Editorial Features Instagram Model Lily May By Jana Pijak | Published 2016-04-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/matt-adam References: [highsnobiety](http://www.highsnobiety.com/2016/03/23/matt-adam-lily-may-mac/) & [mattadam.co](http://www.mattadam.co/) This Matt Adam editorial is a candid series that features Instagram model Lily May. With 1.7 million followers on the platform, May has attributed her social media success to consistency and dedication to content that her fans can identify with. Channeling the raw aesthetic of predecessors Terry Richardson and Juergen Teller, Matt Adam captures a spontaneous image series that exudes a sensual and feminine air. Instagram muse Lily May dons revealing lingerie and also shows a more vulnerable side while posing on a dimly lit rooftop at dusk. Featured on Highsnobiety, this image series boasts no Photoshop edits and is reflective of a growing movement in the fashion industry. In addition to makeup-free magazine covers, bare-faced cosmetics brands and countless other real beauty initiatives, photographers are also embracing this concept and are expressing themselves more candidly than ever before. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Candid Photography:** There is an opportunity for photographers to capture spontaneous and raw images that exude emotion and authenticity. - **Real Beauty Movement:** The fashion industry is embracing the concept of showcasing natural beauty and promoting real beauty initiatives. - **Consistent Social Media Content:** Content creators can achieve social media success by being consistent and creating content that resonates with their audience. ### Sectors Adopting This - **Fashion Photography:** Photographers can disrupt the industry by incorporating a candid and raw aesthetic in their fashion shoots. - **Cosmetics Industry:** Brands can capitalize on the real beauty movement by promoting bare-faced cosmetics and embracing natural beauty. - **Social Media Marketing:** Businesses can benefit from the trend of consistent social media content by creating a strong and engaging online presence. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [90s-Inspired Retro Trainers](https://www.trendhunter.com/trends/lily-mcmenamy-1.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [AI-Powered Fashion Photography Platforms](https://www.trendhunter.com/trends/betterstudio.md) - [Influencer-Led Mascara Campaigns](https://www.trendhunter.com/trends/milani-cosmetics-and-the-lipstick-lesbians.md)