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# Geeky Babooshka Dolls
The Matryoshkus Nero Set Teaches Data Sizes

By Ayman | Published 2008-06-28 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/matryoshkus-nero
References: [store.artlebedev](http://store.artlebedev.com/toys/matryoshkus-nero/)

A matryoshka (or Babooshka) is a set of dolls that are placed one inside the other. Art Lebedev uses this popular nested doll mechanism in their nerdy **Matryoshkus Nero**.

Matryoshkus Nero is a [set of Matryoshka dolls](https://www.trendhunter.com/trends/inedible-doll) that corresponds to data sizes: bit, byte, kilobyte, megabyte, gigabyte and terabyte. You start with the terabyte and keep going doll by doll till you reach the bit.

It's a fun, [educational toy](https://www.trendhunter.com/trends/tokidos-playcubes) for young geeks and it looks pretty sleek in shiny black.

The Matryoshkus Nero sells for about $50.

If you do not want to educate yourself, you can just enjoy the naughty stripping Matryoshkas:

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 29% | Activity: 52% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Educational Toy Trend:** The Matryoshkus Nero demonstrates the potential for educational toys that combine fun and knowledge.
- **Geek Culture Trend:** The Matryoshkus Nero taps into the growing market of products that cater to geek culture and interests.
- **Nesting Dolls Trend:** The Matryoshkus Nero showcases the ongoing popularity of nesting dolls as a collectible and novelty item.

### Who This Affects Most

- **Toy Industry:** The toy industry can explore opportunities to develop educational toys that appeal to geek culture.
- **Collectibles Industry:** The collectibles industry can create unique and themed nesting dolls to attract niche markets, such as geeks and tech enthusiasts.
- **E-commerce Industry:** The e-commerce industry can capitalize on the popularity of nesting dolls by offering a wide range of collectible and novelty options for consumers.

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