# Ancient Hair Beautifying Products Matrix Oil Wonders Helps Beat Dry Winter Conditions By Meghan Young | Published 2014-11-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/matrix-oil-wonders References: [oilwonders.matrixcanada](http://oilwonders.matrixcanada.ca/) Winter is just around the corner, and that means stocking up on some necessary supplies to beat the dry and cold weather; enter the Matrix Oil Wonders. People might be familiar with the power of Moroccan and Argan oils, but this hair line takes such products to the next level. The Matrix Oil Wonders line draws on ancient beautifying traditions from India, Egypt and the [Amazon](https://www.trendhunter.com/trends/icon-1) to keep hair healthy and beautiful without weighing it down or making it look greasy. Boasting three new Matrix Oil Wonders, the products are not only [lightweight and nourishing](https://www.trendhunter.com/trends/smoothing-hair-oils), they also smell divine. [Indian Amala](https://www.trendhunter.com/trends/amla-oil-bond-repair) is meant to strengthen hair, Amazonian Murumuru is formulated to smooth rebellious hair while Egyptian Hibiscus enhances color vibrancy. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 54% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Ancient Beautifying Traditions:** Reviving and innovating traditional beauty practices to create new and unique hair care products. - **Natural Ingredients:** Incorporating natural ingredients such as Amazonian Murumuru and Indian Amala to create healthy, nourishing and effective hair care products. - **Sensory Experience:** Creating a multi-sensory experience for customers through the use of unique and exotic scents like Amazonian Murumuru and Egyptian Hibiscus. ### Where This Applies - **Hair Care:** Innovating hair care by revisiting traditional beauty techniques and incorporating natural ingredients to create new and unique products. - **Beauty:** Providing a sensory experience through the use of unique and exotic ingredients, fragrances and packaging to create products that both look and feel good. - **Luxury:** Bringing luxury to the hair care industry by using high-quality ingredients and offering unique sensory experiences through carefully crafted products and packaging. ## Related on Trend Hunter - [Seasonal Hair Care Campaigns](https://www.trendhunter.com/trends/olaplex-no7-bonding-oil.md) - [Nourishing Hair-Hydrating Oils](https://www.trendhunter.com/trends/kerastase.md) - [Highly Hydrating Hair Masks](https://www.trendhunter.com/trends/hydrating-hair-mask1.md) - [Nourishing Pre-Wash Hair Oils](https://www.trendhunter.com/trends/prewash-hair-oil.md) - [Hydrating Oil-Infused Haircare](https://www.trendhunter.com/trends/herbal-essences-2.md) - [Summertime Hair-Strengthening Oils](https://www.trendhunter.com/trends/bonding-oils.md) - [Deeply Hydrating Hair Oils](https://www.trendhunter.com/trends/hydrate-oil.md) - [Hair Care Product Expansions](https://www.trendhunter.com/trends/wella-professionals.md) - [Authentic Hydrating Hair Products](https://www.trendhunter.com/trends/authentic-beauty.md)