# Sci-Fi Film-Inspired Streetwear Pull&Bear Launch a Matrix Collection Honoring the Edgy Film By Amy Duong | Published 2020-11-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/matrix-collection References: [hypebeast](https://hypebeast.com/2020/11/pullbear-the-matrix-collection-sicko19) Pull&Bear introduces the [limited edition](https://www.trendhunter.com/trends/wicked-collection) Matrix collection that is designed for the Fall/Winter 2020 season by Sicko19. This launch marks the brand's third drop for the colder seasons of this year. It spotlights the [famous science fiction film](https://www.trendhunter.com/trends/beetlejuice-beetlejuice1) and draws aesthetics straight from it. The brand shines a spotlight on the signature Matrix code, which can be seen detailing a selection of silhouettes. The code accents pieces such as [hoodies, trousers, accessories, footwear, outerwear](https://www.trendhunter.com/trends/cp-company-2), and more -- it adorns these in an all-over print for dramatic effect. The predominant hues on the items are green and black with some blue. Rounding out the collection are some cotton tees and viscose shirts that feature images from the trilogy. Image Credit: Pull&bear ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 6% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What's Driving This Trend - **Film-inspired Streetwear:** There is an opportunity for other fashion brands to collaborate with film franchises to create unique and inspired streetwear collections. - **Limited Edition Drops:** By producing limited edition collections, brands can generate buzz and excitement for their products among consumers. - **Aesthetic Inspiration:** Brands can draw inspiration from various films, books, and other media to create collections that cater to specific niche audiences. ### Who This Affects Most - **Fashion:** Fashion brands can use inspiration from various films and media to create unique and attention-grabbing collections that appeal to niche audiences and generate buzz. - **Film:** Film franchises can collaborate with fashion brands to create limited edition collections that draw inspiration from their movies and generate excitement among fans. - **Marketing:** Utilizing unique collaborations and limited edition drops can be a successful marketing strategy for brands looking to generate buzz and increase consumer engagement with their products. ## Related on Trend Hunter - [Winter-Ready Sci-Fi Fashions](https://www.trendhunter.com/trends/star-wars-x-columbia-collection.md) - [Film-Inspired Graphic Apparel](https://www.trendhunter.com/trends/the-dark-knight-collection.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Sci-Fi Sneaker Capsules](https://www.trendhunter.com/trends/puma-x-et-collection.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Dynamic Sci-Fi Fashion Collabs](https://www.trendhunter.com/trends/fendi-and-mad-architects.md) - [Forest Inspired Outerwear](https://www.trendhunter.com/trends/endor-collection.md) - [Dystopian Series Activewear](https://www.trendhunter.com/trends/puma-x-squid-game-collection.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md)