# Predatory Calfskin Campaigns These Matras Leather Ads Muster an Animal Attraction By Amelia Roblin | Published 2011-08-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/matras-leather-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/matras_eagle) & [theagencyistanbul.tumblr](http://theagencyistanbul.tumblr.com/) Animal skin fabrics can be sewn into sophisticated garments, but there's an undeniable edge that stays with them through the transformation. These Matras Leather ads wish to emphasize that the wild quality of sheepskin, snakeskin and [leather jackets](https://www.trendhunter.com/trends/rudsak-spring-collection) is all the more enhanced by this particular label. The [Agency of Istanbul](https://www.trendhunter.com/trends/base-beauty) communicated this fierce and feral allure with three [print ads](https://www.trendhunter.com/trends/leather-goods1) featuring a hide-wrapped woman in each. The sharp-looking models are surrounded in thriving natural landscapes, confronted by predatory creatures like eagles, snakes and leopards, apparently drawn to the rawhide pieces. It seams that the point that this campaign aims to push is the instinctive appeal that any living thing may feel towards the clothing in these Matras Leather ads. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 17% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Animal-inspired Fashion:** Opportunities for disruptive innovation in using animal-inspired prints and patterns in fashion design. - **Nature-themed Advertising:** Opportunities for disruptive innovation in creating nature-themed advertisements that evoke a sense of wildness and allure. - **Instinctive Appeal Marketing:** Opportunities for disruptive innovation in marketing campaigns that tap into customers' instinctive appeal towards certain products or brands. ### Who This Affects Most - **Fashion:** Opportunities for disruptive innovation in incorporating animal-inspired fabrics and designs into fashion collections. - **Advertising:** Opportunities for disruptive innovation in creating visually striking and nature-themed advertisements. - **Marketing:** Opportunities for disruptive innovation in developing marketing strategies that leverage customers' instinctive appeal towards certain products or brands. ## Related on Trend Hunter - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md)